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Paul Barnhurst

Paul Barnhurst

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‘The FP&A Guy’ sharing FP&A best practices, budgeting, forecasting, modeling, and tools landscape.

How CFOs Are Using the Return on Change to Fix Failing Projects and Rethink ROI with Vincent & Ilana
Video•Mar 19, 2026

How CFOs Are Using the Return on Change to Fix Failing Projects and Rethink ROI with Vincent & Ilana

The episode of FPNA Unlocked spotlights a growing CFO dilemma: AI and new software promise efficiency, yet traditional ROI metrics fail to justify the spend. Hosts Vincent Msina, a veteran software‑sales CPA, and Alana Eststerich, a three‑time nonprofit CFO, argue that the root cause is a lack of consensus and an over‑reliance on static ROI calculations that ignore the transformational nature of modern technology. Both guests emphasize that successful projects begin with a "Return on Change" mindset—identifying what processes will be altered, stopped, or enhanced before any financial model is built. They illustrate this with a banking‑reconciliation example: without clear workflow redesign, automation tools are rejected, leading to wasted investment. The conversation also underscores that FP&A’s role must shift from data‑gathering and spreadsheet crunching to delivering strategic insight and influencing cross‑functional decisions. The dialogue culminates in a preview of their forthcoming book, which blends historical analysis of ROI failures with a step‑by‑step framework for achieving consensus, mapping change, and ultimately delivering measurable ROI. The authors promise practical tools, real‑world case studies, and a formulaic roadmap that CFOs can apply immediately, positioning the book as a bridge between theory and actionable change management. For finance leaders, the takeaway is clear: reframe technology spend through the lens of change, secure buy‑in at every organizational tier, and leverage FP&A as a strategic partner rather than a reporting silo. Doing so not only improves project success rates but also restores confidence in the financial justification of digital transformation initiatives.

By Paul Barnhurst
The Marketing Attribution Strategy for FP&A Teams to Take Control of Marketing ROI with Jeff
Video•Mar 12, 2026

The Marketing Attribution Strategy for FP&A Teams to Take Control of Marketing ROI with Jeff

Jeff Greenfield, CEO of Provalytics, discusses how cookie‑less attribution can prove the ROI of upper‑funnel channels such as CTV and podcasts. He explains the growing responsibility of FP&A teams to understand marketing data models and align budgets with measurable outcomes....

By Paul Barnhurst
Machine Learning Needs Real Expertise.
Video•Mar 11, 2026

Machine Learning Needs Real Expertise.

The video highlights a pervasive issue in the machine‑learning community: an influx of overconfident amateurs who lack the professional safeguards that govern fields like law, accounting, and medicine. Because ML is largely unregulated, distinguishing genuine expertise from hype becomes a...

By Paul Barnhurst
How Finance Leaders Can Stop AI Failure and Adopt Augmented Intelligence with John Thomas
Video•Mar 11, 2026

How Finance Leaders Can Stop AI Failure and Adopt Augmented Intelligence with John Thomas

The Future Finance episode features John Thomas Foxworthy, founder and CEO of the Global Institute of Data Science, discussing how finance leaders can avoid AI project failures by embracing augmented intelligence rather than viewing AI as a replacement. Foxworthy cites an...

By Paul Barnhurst
Tips For Aligning the Forecasting  Process Between Finance and Operations with Amber Johnson
Video•Mar 10, 2026

Tips For Aligning the Forecasting Process Between Finance and Operations with Amber Johnson

In this Financial Modeler’s Corner episode, Amber Johnson explains how logistics forecasting intertwines with financial forecasting, emphasizing that operational nuances can ripple into significant financial outcomes. She stresses the importance of measuring forecast accuracy and bias to refine decision‑making. Johnson...

By Paul Barnhurst
Defaults Don’t Know Your Objective.
Video•Mar 6, 2026

Defaults Don’t Know Your Objective.

The video discusses why relying on default chart settings—particularly in Excel—can undermine effective data communication. The speaker recalls using the 3‑D pie chart defaults early in his career and questions when to stick with defaults versus customizing visualizations. He notes that...

By Paul Barnhurst
Complex Debt Sculpting with Claude in Excel
Video•Mar 6, 2026

Complex Debt Sculpting with Claude in Excel

The video demonstrates how Claude, an AI language model, was tasked with constructing a complex debt‑service schedule for the CFM program’s Blackrat case study. Using only the Word document and Excel worksheet provided, Claude generated a full‑featured quarterly financial model...

By Paul Barnhurst
Stop Treating Charts Like Magic.
Video•Mar 5, 2026

Stop Treating Charts Like Magic.

In the FP&A Unlocked episode, host Paul Barnhurst and Nick Desbarats argue that data visualization functions more like writing than a technical art. They explain that charts exist solely for human interpretation and should follow clear, language‑based structures. By applying...

By Paul Barnhurst
Practical Charts for Finance Teams to Turn Data Visuals Into Strategic Tools with Nick Desbarats
Video•Mar 5, 2026

Practical Charts for Finance Teams to Turn Data Visuals Into Strategic Tools with Nick Desbarats

In the latest FPAC podcast, data‑visualisation specialist Nick Desbarats explains how finance teams can turn charts into strategic tools. He stresses that a chart’s "job"—the message it serves—trumps raw data or software features. Desbarats outlines the core skills needed, common...

By Paul Barnhurst
Use Claude in Excel to Document Your Models
Video•Mar 4, 2026

Use Claude in Excel to Document Your Models

The video demonstrates how Claude, integrated via Excel’s agent, can build and fully document a deferred‑revenue schedule, a common financial‑modeling task. The presenter walks through prompting Claude to generate formulas, link sheets, and produce a separate documentation tab that explains...

By Paul Barnhurst
Why Structure & Design Are Critical Elements of Trust and Credibility in Financial Modeling - Nick
Video•Mar 3, 2026

Why Structure & Design Are Critical Elements of Trust and Credibility in Financial Modeling - Nick

The conversation centers on why structure and design are essential to trust and credibility in financial modeling, featuring Nick Boowberg, a seasoned consultant who has built and reviewed hundreds of models for New Zealand’s largest firms. Boowberg emphasizes that a well‑structured...

By Paul Barnhurst
The FP&A Guide to Proactively Managing Spend
Video•Feb 26, 2026

The FP&A Guide to Proactively Managing Spend

During a recent FP&A webinar, Paul Barnhurst and ApprovalMax’s corporate controller Rafaella Torres explained that spend problems originate from poor underlying data rather than the expenditures themselves. They highlighted how delayed visibility and incomplete inputs lead to forecast errors and...

By Paul Barnhurst
Disconnects Cost More than Discounts.
Video•Feb 26, 2026

Disconnects Cost More than Discounts.

Future Finance hosts Paul Barnhurst and Glenn Hopper discuss with Riya Grover, CEO of Sequence, how unifying Configure‑Price‑Quote (CPQ) and billing eliminates revenue leakage between CRM and ERP systems. The episode highlights that contract details often get lost when sales...

By Paul Barnhurst
How HR & FP&A Teams Build Trust to Improve Decision-Making & Business Performance
Video•Feb 26, 2026

How HR & FP&A Teams Build Trust to Improve Decision-Making & Business Performance

In a recent FP&A Unlocked episode, CHRO Cynthia Kenny and HR leader Deborah Hill discussed how close collaboration between HR and FP&A drives organizational success. They highlighted that aligning corporate, team, and individual goals creates actionable insights, improves decision‑making, and...

By Paul Barnhurst
How Modern Finance Teams Are Automating Billing and Revenue Workflows with AI Tools - Riya Grover
Video•Feb 25, 2026

How Modern Finance Teams Are Automating Billing and Revenue Workflows with AI Tools - Riya Grover

Future Finance hosts Paul Barnhurst and Glenn Hopper interview Riya Grover, CEO of Sequence, about AI‑driven order‑to‑cash automation. Sequence, backed by a16z with $40 million Series A, offers an agentic platform that combines deterministic billing engines with AI workflow agents to handle...

By Paul Barnhurst

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