Peter Atwater

Peter Atwater

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Behavioral macro/markets; confidence cycles and U.S. equities.

Social Media Amplifies Instant Narrative Spread Worldwide
SocialApr 2, 2026

Social Media Amplifies Instant Narrative Spread Worldwide

FWIW - It's not the speed of the narrative change that is different today. That is always immediate. What is different today is the speed and breadth of the transmission of narratives. Thanks to social media it moves instantly...

By Peter Atwater
Physical Commodities' Real Value Lies in Logistics
SocialApr 2, 2026

Physical Commodities' Real Value Lies in Logistics

Watch closely and you can see the crowd awakening to the reality that physical commodities are far different from financial assets. Yes, there are supply and demand. But there is all the in between: transportation, storage, processing... which ultimately...

By Peter Atwater
Certainty and Control Shape What We Want and Do
SocialApr 2, 2026

Certainty and Control Shape What We Want and Do

I realize this is entirely self-serving but my book "The Confidence Map" gives you a framework for understanding how and why what we want and do change with changes in our feelings of certainty and control - which today is...

By Peter Atwater
Scarcity Fuels Powerlessness and Hidden Behavioral Shifts
SocialApr 2, 2026

Scarcity Fuels Powerlessness and Hidden Behavioral Shifts

If you've not read the book "Scarcity" yet, you need to. The feelings of powerless and uncertainty that come from not having enough of what matters are intense and change us in more ways than we realize.

By Peter Atwater
Nike's Stock Reflects Global Influence of American Culture
SocialApr 2, 2026

Nike's Stock Reflects Global Influence of American Culture

Why does the share price of Nike matter? Few businesses have come to symbolize American culture to the rest of the world like Nike.

By Peter Atwater
Why Nike’s New CEO Choice Signals Future Trouble
SocialApr 1, 2026

Why Nike’s New CEO Choice Signals Future Trouble

I am often asked how I use my framework in real-time. Here is what I wrote about Nike just after Elliott Hill was named CEO, and why I wasn't excited about his selection. To be clear, it was less about...

By Peter Atwater
Confidence Shifts Amid Iran Tensions and K‑Shaped Economy
SocialApr 1, 2026

Confidence Shifts Amid Iran Tensions and K‑Shaped Economy

ICYMI - Here's the video of my conversation yesterday with @BloombergRadio's @carolmassar and @timsteno where we discussed consumer and investor confidence amid the backdrop of Iran and the K-Shaped Economy. https://t.co/cW6ySEZJA8

By Peter Atwater
Culture Never Reverts; Nike's New CEO Sparks Debate
SocialApr 1, 2026

Culture Never Reverts; Nike's New CEO Sparks Debate

Back in September 2024, just after Elliott Hill was named CEO of Nike, I shared my pessimistic outlook on @cnbc with @BeckyQuick @andrewrsorkin. Let's just say, they were having none of it. As I shared, in culture, you can...

By Peter Atwater
Disappointed CNBC Skipped “Markets In Celebration” Tonight
SocialMar 31, 2026

Disappointed CNBC Skipped “Markets In Celebration” Tonight

After a day like today, I am disappointed CNBC didn't run a "Markets In Celebration" special tonight.

By Peter Atwater
Valuation Is a Narrative, Not Just Numbers
SocialMar 31, 2026

Valuation Is a Narrative, Not Just Numbers

"Valuation is a story" Great thoughts on Allbirds from @ProfPaulNary who I encourage you to follow for his thoughtful insights on the M&A space.

By Peter Atwater
Market Prices Now Directly Drive Economic Reality
SocialMar 31, 2026

Market Prices Now Directly Drive Economic Reality

The market may not be the economy, but today, the economy is the market. The speed by which changes in market prices move into the economy has never been faster. #MarkToMarketEconomy

By Peter Atwater
Affordability Crisis Deepens for the Poor Despite Media Silence
SocialMar 30, 2026

Affordability Crisis Deepens for the Poor Despite Media Silence

Just a reminder that while the crowd and the media may have moved on, the affordability crisis didn't suddenly go away for those at the bottom. In fact, just the opposite. It's gotten worse, and not just economically.

By Peter Atwater
Ignore Issues in Confidence, Face Them When Mood Falters
SocialMar 30, 2026

Ignore Issues in Confidence, Face Them When Mood Falters

What we don't address when confidence is high, we are forced to confront when mood falls. We must deal with the problems arising from our failure to address THE problem.

By Peter Atwater
When BTFD Flips to STFR, Gamblers Stay Indifferent
SocialMar 30, 2026

When BTFD Flips to STFR, Gamblers Stay Indifferent

Which begs the question, what happens when BTFD becomes STFR - "Sell The F'ing Rip?" Before you say, "They'd never," remember that the nihilist gambler plays to win. He's agnostic to market direction.

By Peter Atwater
K‑Shaped Economy Limits Live Events to the Wealthy
SocialMar 30, 2026

K‑Shaped Economy Limits Live Events to the Wealthy

In a K-Shaped economy, only those on the arm can afford to see events live and in person...

By Peter Atwater
Our Responses Shape Crises, Not Just History Repeating
SocialMar 30, 2026

Our Responses Shape Crises, Not Just History Repeating

While history rhymes, what is different this time inevitably reflects what we did in response to the last crisis. Thank you @Spencerjakab for reminding the crowd that, no, oil futures didn't exist during the last gas crisis. They were a...

By Peter Atwater
Gratitude Reveals the Roots of Our Confidence
SocialMar 29, 2026

Gratitude Reveals the Roots of Our Confidence

A Sunday morning thought: When we express gratitude, we unknowingly remind ourselves of the sources of confidence in our life - the people, places and things that matter most to us and where in our life we feel most certain and...

By Peter Atwater
Twitter Feed Flooded with Low‑quality Ads, Deterring Advertisers
SocialMar 28, 2026

Twitter Feed Flooded with Low‑quality Ads, Deterring Advertisers

Is it just my feed or are others suddenly awash in what might best be labeled "Ad Slop." If I were a paying advertiser, I'd pull my business.

By Peter Atwater
Marked‑to‑
SocialMar 27, 2026

Marked‑to‑

FWIW - This column I wrote for @FT back in 2022 on the consequences of a marked-to-market economy seems even more relevant today given how top-heavy it has become. https://t.co/5a53albeSu

By Peter Atwater
TSA Lines Echo the Powerlessness of the Marginalized
SocialMar 27, 2026

TSA Lines Echo the Powerlessness of the Marginalized

FWIW - The feelings of powerlessness and uncertainty that air travellers are now experiencing in TSA lines is all too familiar to those at the very bottom. Hopefully more will begin to appreciate why the divide in confidence matters.

By Peter Atwater
Falling Consumer Confidence May Force Leaders to Dump Foreign Investments
SocialMar 27, 2026

Falling Consumer Confidence May Force Leaders to Dump Foreign Investments

FWIW - With or without further increases in oil prices, should consumer confidence around the globe continue to fall, and "Me Here Now" thinking really set in, it is hard not imagine local policymakers being pressured by voters to dump...

By Peter Atwater
Current Searches Show Less Slowdown Worry than 2022
SocialMar 26, 2026

Current Searches Show Less Slowdown Worry than 2022

FWIW - There's a noticeable difference in search trends today versus 2022, when Russia invaded Ukraine. While inflation searches are comparably elevating, there's nowhere near the concern about an economic slowdown today as there was then. https://t.co/QkWqRG0gXo

By Peter Atwater
War Beta Reveals Asset Sensitivity to Middle East Tensions
SocialMar 26, 2026

War Beta Reveals Asset Sensitivity to Middle East Tensions

This morning is offering a beautiful moment to see what I call "War Beta" - how price sensitive specific assets are to changes in Middle East tensions.

By Peter Atwater
Healthcare Shifts to Homeownership, Burdening the Poor
SocialMar 26, 2026

Healthcare Shifts to Homeownership, Burdening the Poor

The healthcare model moves to homeownership. Higher premiums for lower coverage. Now let's pause to consider who this adversely impacts the most. I suppose we should take consolation in the fact that those at the bottom were already priced out of home ownership.

By Peter Atwater
June Philly‑
SocialMar 26, 2026

June Philly‑

The price this morning to fly Philly to London in June. Maybe it is just me, but it feels like the entire plane now requires arm-of-the-K passengers. Meanwhile those gouge. afford to pay feel increasingly gouged. https://t.co/e1jUnriLII

By Peter Atwater
Regulation Shifts, Not Stops Bad Behavior; Insider Trading Prevails
SocialMar 24, 2026

Regulation Shifts, Not Stops Bad Behavior; Insider Trading Prevails

As every parent of teenagers knows all too well, in an open system, regulation merely moves the location of bad behavior; it doesn't eliminate it. That prediction markets are awash in insider trading should surprise no one.

By Peter Atwater
Overconfidence Fuels New Crises in Air Travel
SocialMar 23, 2026

Overconfidence Fuels New Crises in Air Travel

It's been a long time since I've seen widely shared feelings of invulnerability turn into parallel crises like we're now seeing in air travel.

By Peter Atwater
Confidence Swings Our Preference: Looks vs Pure Competence
SocialMar 22, 2026

Confidence Swings Our Preference: Looks vs Pure Competence

When confidence is high we value appearance and equate it with competence. We celebrate pretty people doing pretty things in pretty places. When confidence is low, we crave competence pure and simple. When a pipe bursts, nobody ever hires a plumber...

By Peter Atwater
Bottom‑ranked Workers Master Crises Through Everyday Powerlessness
SocialMar 22, 2026

Bottom‑ranked Workers Master Crises Through Everyday Powerlessness

FWIW, those at the bottom are far more skilled for crises than those at the top. Why? Because for those at bottom, moments of extreme powerlessness and uncertainty are called Tuesday.

By Peter Atwater
Confidence Skews Future Vision: Overprepare in Triumph, Hope in Despair
SocialMar 22, 2026

Confidence Skews Future Vision: Overprepare in Triumph, Hope in Despair

Our imagination of the future perfectly mirrors our level of confidence. Therefore, we need to remember to prepare for a future that will inevitably be worse than we imagine when we feel invincible and prepare for a future that will be...

By Peter Atwater
Scarcity Breeds Powerlessness; Read the Essential Book
SocialMar 21, 2026

Scarcity Breeds Powerlessness; Read the Essential Book

As the world moves quickly from higher prices to outright rationing, I can't recommend the book "Scarcity" enough. As I write in "The Confidence Map" not having enough of what matters fuels intense feelings of powerlessness and uncertainty. https://t.co/rwHhqBqG8U

By Peter Atwater
Kirby's Explicit Limits Reveal Hidden Plans, Fueling Betrayal
SocialMar 21, 2026

Kirby's Explicit Limits Reveal Hidden Plans, Fueling Betrayal

Ironically by being explicit about what United won't do, Kirby is being explicit about United will do should conditions deteriorate beyond his current expectations. I share this because, unknowingly, he has set the stage for feelings of intense betrayal.

By Peter Atwater
Overconfidence Is Just Excessive Fearlessness and False Certainty
SocialMar 21, 2026

Overconfidence Is Just Excessive Fearlessness and False Certainty

A Saturday morning thought. Overconfidence suggests we have too much of something positive. That couldn't be further from the truth. The reality is that we have too much fearlessness. We feel invulnerable. We believe we have far more certainty...

By Peter Atwater
Airlines Face Unprecedented Q1 Earnings Amid Fuel and Demand Pressures
SocialMar 20, 2026

Airlines Face Unprecedented Q1 Earnings Amid Fuel and Demand Pressures

Between TSA lines, fuel costs and the actual physical availability of jet fuel, I expect Q1 airline industry earnings reports to be awash in the word "unprecedented." And God help them if we see weakness in premium passenger demand given all...

By Peter Atwater
Capital Exodus Mirrors Past Crises, Timing
SocialMar 19, 2026

Capital Exodus Mirrors Past Crises, Timing

FWIW - I can't think of a more ill-timed moment to enable capital to exit the banking system. Then again, I saw this in the late 1990's and right before the housing crisis. https://t.co/BElQudhOBb

By Peter Atwater
Rising Defaults and Funding Costs Squeeze Credit Card Margins
SocialMar 19, 2026

Rising Defaults and Funding Costs Squeeze Credit Card Margins

It was once thought that as defaults rose, credit card issuers would simply increase the rate they charge to compensate for that. Hard to see that now, given current portfolio yields. Worse, their cost of funds is rising...

By Peter Atwater
Deregulation Inevitably Triggers Later Re‑regulation, Says Regulators
SocialMar 19, 2026

Deregulation Inevitably Triggers Later Re‑regulation, Says Regulators

Just a reminder that when it comes to bank regulation, what is deregulated on the way up is inevitably reregulated on the way down. Love them or hate them, there is no trend following crowd like our banking regulators.

By Peter Atwater
Food Inflation Fuels Political Instability, Threatening the Poor
SocialMar 19, 2026

Food Inflation Fuels Political Instability, Threatening the Poor

15 years ago, the New England Complex Systems Institute looked at the relationship between food inflation and political instability. I can't emphasize its relevance now as inflation in everything is trampling those at the bottom. https://t.co/Wg5XzDJZAk https://t.co/Se3PcLw0YI

By Peter Atwater
Gas Price Searches Show Calm After 2022 Panic
SocialMar 19, 2026

Gas Price Searches Show Calm After 2022 Panic

FWIW - "Cheapest Gas Near Me" searches tell us that while consumers are now concerned, they still aren't as panicked as they were during 2022 when Russia invaded Ukraine. https://t.co/P4wIhotOdw

By Peter Atwater
Europe’s Gas Crisis Sparks Powerlessness, Calls for Referendum
SocialMar 19, 2026

Europe’s Gas Crisis Sparks Powerlessness, Calls for Referendum

The problem with soaring gas prices in Europe is that it is deja vu all over again when it comes to extreme powerlessness. FWIW - It is hard to imagine Europe gets through this without a voter referendum on powerlessness. Needless to...

By Peter Atwater
McClellanOsc’s X Account Hacked—Exercise Posting Caution
SocialMar 17, 2026

McClellanOsc’s X Account Hacked—Exercise Posting Caution

FYI - Just heard from @McClellanOsc . His X account has been hacked. Please be careful with what may be posted until he gets it back under control. Thanks.

By Peter Atwater
Abstract Gains, Tangible Losses Fuel AI Backlash
SocialMar 13, 2026

Abstract Gains, Tangible Losses Fuel AI Backlash

There is an important parallel between AI and the Iran War. The benefits of both are highly abstract to Main Street while the costs feel very tangible. This psychological mismatch matters as it easily opens the potential for backlash to both.

By Peter Atwater
Iran's Crisis Fueled by Prior Sense of Invulnerability
SocialMar 12, 2026

Iran's Crisis Fueled by Prior Sense of Invulnerability

FWIW - The greatest risk to the unfolding events in Iran was, is, and will continue to be the backdrop of invulnerability that existed moments before hand.

By Peter Atwater
Energy K‑Shape: Owners Thrive, Consumers Struggle
SocialMar 12, 2026

Energy K‑Shape: Owners Thrive, Consumers Struggle

That sound you hear is the widening of the K-Shaped economy - this time between the owners of energy assets and the consumers of energy assets.

By Peter Atwater
Future Overregulation Will Eclipse Dodd‑Frank’s Limits
SocialMar 12, 2026

Future Overregulation Will Eclipse Dodd‑Frank’s Limits

FWIW - The wave of overregulation ahead is going to make Dodd Frank look like feeble.

By Peter Atwater
Regulation Shifts Risk; Least‑Regulated Sectors Fail First
SocialMar 12, 2026

Regulation Shifts Risk; Least‑Regulated Sectors Fail First

In an open system, regulation doesn't eliminate risk taking; it moves it. Crypto and private credit were just the latest examples. Not surprisingly - in fact, as always - the least regulated fails first when sentiment turns. Prediction markets are next.

By Peter Atwater
Commodities Get Wilder When Retail Traders Bet Puts
SocialMar 12, 2026

Commodities Get Wilder When Retail Traders Bet Puts

If you thought commodities were fun with the retail crowd, just wait until they dive into puts.

By Peter Atwater
Surcharges Delay Relief From Falling Gas Prices
SocialMar 11, 2026

Surcharges Delay Relief From Falling Gas Prices

As economists forecast falling gas prices later in 2026, I encourage you to consider this chart. Once surcharges are imposed, the benefits of falling prices are very slow to follow... https://t.co/pl5zUkZK7h

By Peter Atwater
Worst Loans Hit First as Credit Cycles Collapse
SocialMar 11, 2026

Worst Loans Hit First as Credit Cycles Collapse

FWIW - As the worst loans are made at the very peak of the credit cycle, credit cycles invariably burst on a LIFO basis. The worst always go first, and frequently through a high-storey window leaving no skid marks.

By Peter Atwater