Peter Atwater

Peter Atwater

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Behavioral macro/markets; confidence cycles and U.S. equities.

Markets Feel Like a Roofless Room, Unlimited Upside
SocialMay 6, 2026

Markets Feel Like a Roofless Room, Unlimited Upside

This morning's garage band - "The One-Page Memo" - comes from the headlines. While the group's lyrics are hard to make out, the crowd's reaction suggests it's latest hit mimics Pharrell. For the markets, it's clearly a room without a roof.

By Peter Atwater
K‑Shape: Assets Rise, Prices Fall, Winners vs Losers
SocialMay 5, 2026

K‑Shape: Assets Rise, Prices Fall, Winners vs Losers

The K-Shaped Experience Asset inflation on the arm. Price inflation on the leg. One is either a beneficiary or a victim.

By Peter Atwater
Delta's K‑Shaped Service: Premium Ups, Economy Down
SocialMay 5, 2026

Delta's K‑Shaped Service: Premium Ups, Economy Down

I'm not sure there is a company that embodies the K-Shaped Experience like Delta Airlines. At the same time its finding new ways to spoil its premium customers, it is doing everything it can to curtail services to those at the...

By Peter Atwater
Blaming AI for Layoffs Fuels Bottom‑tier Resentment
SocialMay 5, 2026

Blaming AI for Layoffs Fuels Bottom‑tier Resentment

The more companies attribute layoffs to AI, the more they remind those at the bottom why they should hate AI...

By Peter Atwater
Rising Gas Prices Deepen K‑Shaped Inequality, Empower Elite
SocialApr 29, 2026

Rising Gas Prices Deepen K‑Shaped Inequality, Empower Elite

FWIW - The further gas prices rise, the more our K-Shaped Economy becomes a Top-of-the-K-Dependent Economy.

By Peter Atwater
Focus on Profit Impact, Not Revenue Share, of Top Customers
SocialApr 29, 2026

Focus on Profit Impact, Not Revenue Share, of Top Customers

FWIW - Analysts need to stop asking companies what percentage of their revenue comes from the top of the K and start asking them what percentage of their profits the top contributes to the bottom line.

By Peter Atwater
October's Investor Sentiment Hit an Extreme Low
SocialApr 27, 2026

October's Investor Sentiment Hit an Extreme Low

Yet another indicator highlighting what an extreme point in investor sentiment last October really was...

By Peter Atwater
Bottom‑of‑K Passengers, Not Budget Carriers, Need Help
SocialApr 27, 2026

Bottom‑of‑K Passengers, Not Budget Carriers, Need Help

It's not a "Budget Airline" bailout so much as bottom of a K-Shaped Airline Industry assistance. $UAL and $DAL are the arm of the K today. Maybe the real problem isn't the budget airlines but the financial condition of...

By Peter Atwater
Subjective Metrics Mask Risks, Threatening Private Credit
SocialApr 27, 2026

Subjective Metrics Mask Risks, Threatening Private Credit

The world of finance is awash in subjective measurements that are believed to be objective facts until confidence falls. And therein rests the greatest risk to private credit.

By Peter Atwater
Unprecedented Wave of Accounting Restatements Looming Ahead
SocialApr 25, 2026

Unprecedented Wave of Accounting Restatements Looming Ahead

FWIW - I don't think it is too soon to suggest that the volume of accounting restatements ahead will be unprecedented.

By Peter Atwater
Self‑Dealing Mergers: Sabotage A to Boost B
SocialApr 23, 2026

Self‑Dealing Mergers: Sabotage A to Boost B

If you controlled Company A and planned to merge it with Company B, which you also controlled, wouldn't you d9 all you could to diminish the value of Company A, by piling on enormous capex that ultimately benefits Company B,...

By Peter Atwater
Avis Fails to Pivot From Shoes to AI
SocialApr 22, 2026

Avis Fails to Pivot From Shoes to AI

Dear Avis, You were supposed to announce a pivot to being an AI company not a shoe company.

By Peter Atwater
Today's Energy Crisis Fueled by Crowd Speculation, Not Scarcity
SocialApr 22, 2026

Today's Energy Crisis Fueled by Crowd Speculation, Not Scarcity

FWIW - The most important difference between today's energy crisis and the one from the 70s is the crowd's ability to gamble on it. As energy and food inflation take hold, it is hard not to imagine the meming of commodities. Then...

By Peter Atwater
Retail's ODTE Call Buying Sparks Scratcher Mania
SocialApr 21, 2026

Retail's ODTE Call Buying Sparks Scratcher Mania

It's not just that retail is buying call options that matters; it is that their weapon of choice is ODTE. It's scratcher mania.

By Peter Atwater
Blindly Following a Deified CEO Risks Market Collapse
SocialApr 21, 2026

Blindly Following a Deified CEO Risks Market Collapse

FWIW - Nothing against the man, but I can't think of a worse decision. Following a deified CEO is already an impossible challenge. If markets fall and he has his hand on the rudder, he doesn't stand a chance against following board...

By Peter Atwater
Market Cheers Reopening of Already Open Strait
SocialApr 19, 2026

Market Cheers Reopening of Already Open Strait

Given current mood, it's easy to imagine the market eagerly celebrating the reopening of the already opened Strait.

By Peter Atwater
AI Struggles as People Prioritize Immediate Costs Over Future Gains
SocialApr 17, 2026

AI Struggles as People Prioritize Immediate Costs Over Future Gains

And therein lies AI's biggest challenge. In the "me here now" world of low confidence, no one cares about abstract future benefits when faced with immediate tangible costs...

By Peter Atwater
Low‑income Families Can't Just Flee Rising Costs
SocialApr 16, 2026

Low‑income Families Can't Just Flee Rising Costs

In case there is any lingering confusion, "Well I'll just move to Miami," isn't something those at the bottom of the K can say when their utility company threatens to raise rates or their landlord announces rent is going to...

By Peter Atwater
Airlines and Automakers Transform Into Luxury Brands
SocialApr 15, 2026

Airlines and Automakers Transform Into Luxury Brands

Just as the airline industry has become a luxury goods company in drag, so, too, has the auto industry. https://t.co/A8aU8LzaqC https://t.co/3E79dCTZ4M

By Peter Atwater
High Gas Prices May Spur Blame on Record Exports
SocialApr 15, 2026

High Gas Prices May Spur Blame on Record Exports

Not saying it is right, but if prices at the pump don't drop further, it won't be long before consumers begin to blame "record exports." Surplus and $4.00 gas don't fit comfortably next to each other in our mind.

By Peter Atwater
Airlines Turn Luxury: Delta, United Rebrand for K‑Shape
SocialApr 15, 2026

Airlines Turn Luxury: Delta, United Rebrand for K‑Shape

Hermes with real wings? At this point, I don't think it is wrong to consider the major international airlines, like Delta and United Airlines, luxury brands given who they structurally repositioned themselves for our K-Shaped Economy.

By Peter Atwater
Analyzing Iran War's Next Steps and Global Ripple Effects
SocialApr 15, 2026

Analyzing Iran War's Next Steps and Global Ripple Effects

Come for @RanaForoohar's take on what happens next with the Iran war. Stay for @LukeGromen's response on the far-reaching implications. https://t.co/mXUaZa7w04

By Peter Atwater
Global Events Become Luxury for the Elite
SocialApr 14, 2026

Global Events Become Luxury for the Elite

It's time to add international travel to major sporting events, concerts, and Broadway shows as an activity only those at the top can now afford to experience in person.

By Peter Atwater
Laissez-Faire Regulation Inevitably Breeds Self‑regulation Fallout
SocialApr 13, 2026

Laissez-Faire Regulation Inevitably Breeds Self‑regulation Fallout

Given the current era of laziest-faire regulation, just a reminder of the inevitable consequence of self-regulation...

By Peter Atwater
Invulnerability Breeds Blindness as World Changes Unnoticed
SocialApr 12, 2026

Invulnerability Breeds Blindness as World Changes Unnoticed

People talk a lot about the hubris that accompanies overconfidence. That pales in comparison to the blindness. Invulnerability eliminates doubt, and in turn, our need to pay attention to the world around us. Meanwhile that world is changing. And we have...

By Peter Atwater
Morning Sight: Three Ships Navigate Hormuz Strait
SocialApr 11, 2026

Morning Sight: Three Ships Navigate Hormuz Strait

I saw three ships go sailing out The Hormuz Strait, the Hormuz Strait I saw three ships go sailing out The Hormuz Strait in the morning.

By Peter Atwater
AI Exposes Popular Beliefs, Not Objective Truth
SocialApr 11, 2026

AI Exposes Popular Beliefs, Not Objective Truth

The more I use AI, the more I see it revealing common knowledge rather than truth. This is incredibly useful to me as a social scientist. I can easily see what the crowd believes to be true and the clear...

By Peter Atwater
Certainty Skews Perception: “Even Better” Reveals Bias
SocialApr 11, 2026

Certainty Skews Perception: “Even Better” Reveals Bias

A great example this morning from @ThisIsSethsBlog of the subtle ways our feeling of certainty impacts our view of the world around. When we say things can only get "even better" or "even worse", we're unknowingly expressing how certain we are...

By Peter Atwater
Gas Prices Aren't Down, Just Rising Slower
SocialApr 10, 2026

Gas Prices Aren't Down, Just Rising Slower

Am seeing lots of headlines today suggesting that consumer sentiment should improve because "gas prices have moderated." While I am hopeful of an improvement in how consumers feel, what has moderated is not the price of gas, but its pace of...

By Peter Atwater
Affordability Awakens Elite to Stark Consumer Reality
SocialApr 10, 2026

Affordability Awakens Elite to Stark Consumer Reality

I feel like consumer sentiment is having its "affordability" moment as those at the top suddenly awaken to the reality that the world around them bears no resemblance to their own lived experience.

By Peter Atwater
Middle East Tensions Sung to Holiday Tunes
SocialApr 10, 2026

Middle East Tensions Sung to Holiday Tunes

For those who prefer to get their Middle East news updates via Christmas songs... I saw three ships go sailing out The Hormuz Strait, the Hormuz Strait I saw three ships go sailing out The Hormuz Strait in the morning

By Peter Atwater
Now Is the Worst Time for Inflation and Recession
SocialApr 10, 2026

Now Is the Worst Time for Inflation and Recession

Not sure I would choose this moment for higher inflation, a recession, or worse, a combination of the two... https://t.co/KWuFPa4buE

By Peter Atwater
Oil Price Dip Signals Early Global Economic Slowdown
SocialApr 10, 2026

Oil Price Dip Signals Early Global Economic Slowdown

Given the world's dependence on fossil fuels, I would encourage you to look at this as the heart-rate monitor for the global economy, pulled forward by a few weeks. https://t.co/Q4PWG7rSWB

By Peter Atwater
When Confidence Wanes, Shared Control Disappears
SocialApr 9, 2026

When Confidence Wanes, Shared Control Disappears

Control comes in three forms: yours, mine, and ours. The challenge with this is that as confidence falls and "Me Here Now" thinking sets in, the third option naturally evaporates. And then, it become a clear choice. It is either yours...

By Peter Atwater
Hedging Reveals Balance of Confidence, Narrative, and Action
SocialApr 9, 2026

Hedging Reveals Balance of Confidence, Narrative, and Action

The equilibrium between confidence, stories, and actions is never clearer than when we turn to hedging...

By Peter Atwater
Confidence Needs Both Certainty and Control
SocialApr 9, 2026

Confidence Needs Both Certainty and Control

And people laughed when I said confidence requires two things, a feeling of certainty and control.

By Peter Atwater
Overconfidence Breeds Unexpected Dependence on Others
SocialApr 9, 2026

Overconfidence Breeds Unexpected Dependence on Others

There's often irony in cycles of confidence. For example, just after we overconfidently announce we don't need the help of others, we suddenly need help from anyone we can find.

By Peter Atwater
Crude Prices Now Double Speed of 2022 Surge
SocialApr 8, 2026

Crude Prices Now Double Speed of 2022 Surge

In the buildup to Russia's invasion of Ukraine, it took 91 days for the price of crude to rise from 66 to 112. This year, it took but 42 days for the price of crude to cover the same ground. https://t.co/052pDnWj0v

By Peter Atwater
Media Hype Mirrors CEOs' Enthusiasm for Corporate Hedges
SocialApr 8, 2026

Media Hype Mirrors CEOs' Enthusiasm for Corporate Hedges

LOL - The media's coverage of corporate hedges - not to mention CEOs' delight in those hedges - would appear to perfectly mirror their perceived value... https://t.co/iyhM43S3Yl

By Peter Atwater
ETF Rush to Mimic QQQ Before SpaceX IPO
SocialApr 8, 2026

ETF Rush to Mimic QQQ Before SpaceX IPO

As ETF providers race to create QQQ substitutes ahead of the SpaceX IPO, I guess we're going to force-feed not one snake but an entire Medusa-head full of snakes. How all those snakes digest what looks to be one supersized rat...

By Peter Atwater
Bag Fees Are Tiny; Airfare Spikes Dominate Concerns
SocialApr 7, 2026

Bag Fees Are Tiny; Airfare Spikes Dominate Concerns

FWIW - Those focused on bag fees are watching the wrong thing. They're a rounding error compared to what is happening in airfares.

By Peter Atwater
IMF Should Fear Capital Flight From US Markets
SocialApr 7, 2026

IMF Should Fear Capital Flight From US Markets

FWIW - If America is blamed for higher prices and shortages around the world, the flight the IMF should be most concerned about is out of American capital markets headed back to domestic economies.

By Peter Atwater
Blaming “America Inc.” Fuels Global Price Surge
SocialApr 7, 2026

Blaming “America Inc.” Fuels Global Price Surge

ICYMI - My thoughts in the FT on what happens if "America Inc." is now blamed for higher global prices https://t.co/SqaqFvPCfI

By Peter Atwater
Crisis Is a Tunnel: Focus, Blindness, Passage
SocialApr 4, 2026

Crisis Is a Tunnel: Focus, Blindness, Passage

"The tunnel of crisis" is the perfect description of how we experience moments of extreme powerlessness and uncertainty. - Intense focus - A complete lack of awareness of what is happening around us - Something we must go through to get to the...

By Peter Atwater
Bigger IPOs, Bigger Whims: Underwriters Face Rock‑Star Demands
SocialApr 3, 2026

Bigger IPOs, Bigger Whims: Underwriters Face Rock‑Star Demands

IPO company demands of their underwriters always remind me of rock star requests for Fiji Water and bowls of green M&Ms. The bigger the deal, the more outlandish and self-serving the demands.

By Peter Atwater
Markets Now Directly Drive Consumer Prices, Lag Vanishes
SocialApr 3, 2026

Markets Now Directly Drive Consumer Prices, Lag Vanishes

Yet another example of the shrinking time lag between market price changes and consumer price changes. While the market may not be the economy, what is becoming all too clear is that the economy is now the markets.

By Peter Atwater
Confidence and Vulnerability Share Blind, Impulsive, Uncoachable Traits
SocialApr 3, 2026

Confidence and Vulnerability Share Blind, Impulsive, Uncoachable Traits

Thread: While we think of extreme confidence and extreme vulnerability as opposite ends of the spectrum, they share many traits. We're equally impulsive and emotional. We don't scrutinize. We're blind to a lot. And deaf, too. We are...

By Peter Atwater
Leaders Fire to Protect Ego, Not Performance
SocialApr 2, 2026

Leaders Fire to Protect Ego, Not Performance

FWIW When leaders fire subordinates it often has less to do with the failures of the subordinate (which typically have been long known) than the mounting vulnerability felt by the CEO. Short of embezzlement, you never see CFOs, CTOs and COOs...

By Peter Atwater
Real‑World Example Shows Mood Drives Leadership Style
SocialApr 2, 2026

Real‑World Example Shows Mood Drives Leadership Style

Once again, the real-world provides the perfect real-time example. In this case for today's class on the unappreciated connection between social mood and leadership styles.

By Peter Atwater