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Peter Sciretta

Peter Sciretta

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Founder of /Film; theme parks/cinema; industry and release chatter.

Great Content Fails without Compelling Title and Thumbnail
Social•Apr 3, 2026

Great Content Fails without Compelling Title and Thumbnail

We posted a video that many people said was our best video in years, yet it was one of our worst performing videos in years. People who watch it love it. The problem is the title an/or thumbnail were not enticing to people. We changed them and immediately saw a difference. It’s now climbing out of the grave.

By Peter Sciretta
Royal Caribbean's $262K Treehouse Suite: Luxury or Excess?
Social•Apr 1, 2026

Royal Caribbean's $262K Treehouse Suite: Luxury or Excess?

Royal Caribbean’s new ship Hero of the Seas has a Treehouse Suite that is truly insane. But what’s more insane is the price. $262,852 for a 9-night sailing. I really wonder who can afford this cabin? Like if you’re that...

By Peter Sciretta
Sony Should Debut Open Gate on Consumer Creator Cameras First
Social•Mar 29, 2026

Sony Should Debut Open Gate on Consumer Creator Cameras First

The success of this app makes me wonder if it’s smarter for a company like Sony to instead of rolling out “open gate” on pro cameras to release it as a “feature” (similar to this) on consumer level “creator” cameras...

By Peter Sciretta
Originality Matters More than Being First to Post
Social•Mar 20, 2026

Originality Matters More than Being First to Post

I see so many creators complain that “someone beat me to (publishing) this video.” But if your video is interchangeable with everyone else’s, that’s the real problem - not who posted first.

By Peter Sciretta