Pharma Leaders

Assertiveness Part 2: From Authority to Influence

The post argues that leaders must move from merely owning an Authority Narrative to using it as a tool for influence through structured feedback. It highlights how 90% of executives have a story but avoid confronting performance gaps, especially in pharma where 67% dodge feedback. By applying the SBI model and other frameworks, a VP turned a costly NICE rejection into a systematic process, eliminating major rejections for 18 months. A new Feedback Converter tool is offered to help translate raw thoughts into actionable feedback.