Remarkable People

What It Takes to Create Epic Disruption

Scott Anthony, author of *Epic Disruptions*, argues that disruption is a human challenge shaped by fear, optimism, and timing rather than a marketing buzzword. He explains why pure innovation often falls short and why even great companies can stumble at the height of their success. The book maps recurring patterns from history’s biggest breakthroughs, showing that the most powerful disruptions simplify and cheapen solutions for broader audiences. The core lesson is that serving people better, not disruption itself, should be the ultimate goal.