SBJ Sports Media Podcast

NCAA Men’s Tournament Numbers Start Hot; Elle Duncan on Her Move to Netflix; and How Sportradar Is Giving Your Telecasts...

The episode opens with a look at record‑setting March Madness viewership, noting a 7% rise for the men’s Sweet 16 and a 3% increase for the women’s tournament, driven in part by advanced data analytics that help track out‑of‑home audiences. Former ESPN anchor Elle Duncan discusses her move to Netflix, emphasizing a desire for more personal balance, creative freedom, and a focus on elevating women’s sports, especially the upcoming FIFA Women’s World Cup. Brian Josephs of Sportradar explains how the company’s AI‑powered data feeds enhance broadcast storytelling, betting markets, and fan engagement for MLB, soccer, and the upcoming World Cup, while also supporting integrity and real‑time analytics. The conversation highlights the growing role of data and streaming platforms in shaping modern sports consumption.