The Only Pricing Formula You Need to Stop Working So Hard for So Little
Freelancers and service‑based solopreneurs often set rates based on fear, copying others or random guesses, which leaves them chronically underpaid. The post argues that hourly billing is a low‑leverage trap and recommends switching to a monthly retainer tied to outcomes, not minutes. It introduces a simple pricing formula—desired annual income divided by billable months—to anchor rates. Using data‑driven benchmarks, the author shows how proper pricing attracts higher‑quality clients and creates a scalable business model.
After Managing Millions in Ad Spend, Here’s the Truth About What Actually Works
The author, a former near‑homeless media buyer who now runs a seven‑figure business, argues that the single most critical factor in successful paid‑media campaigns is rigorous testing, not trendy hacks or early certainty. After managing millions in ad spend, he...
