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Sporticast

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Sportico journalists on valuations, team sales, sponsorship and media rights.

Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
Podcast•Apr 2, 2026•31 min

Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever

In this episode of The Sportacast, hosts Scott Sashnik and Eben Novi‑Williams dive into the world’s highest‑paid athletes, highlighting Michael Jordan’s unparalleled earnings, Tiger Woods, Cristiano Ronaldo, LeBron James, and Lionel Messi. They discuss how Jordan’s Jordan Brand generates roughly $7.2 billion in revenue for Nike, dwarfing other star athletes’ endorsement deals, and explore the evolving landscape of athlete compensation, including soaring NBA salaries and younger stars like Kylian Mbappé poised to break into the top‑50 list. The conversation also touches on the blurred lines between pure athletic earnings and broader celebrity ventures, noting how athletes such as Magic Johnson and Tom Brady continue to amass wealth through media and business deals.

By Sporticast
Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
Podcast•Mar 31, 2026•35 min

Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double

In this episode, Scott Sashner and Eben Novy‑Williams dissect the recent sale of the WNBA Connecticut Sun to Houston Rockets owner Tilman Fertitta for about $300 million and explore why local bids from Boston and Hartford fell short. They then pivot...

By Sporticast