Podcast•Mar 27, 2026•51 min
How Much to Invest in Growth
In this episode of Startup to Last, Rick of LegUp Health explains how he revamped the company’s formula for allocating funds to growth, emphasizing the role of data as the foundation for AI-driven decision‑making. He shares recent internal developments, such as creating read‑only API functions for marketers to access affiliate and customer data, and discusses the challenges of interpreting metrics like trial‑to‑paid conversion rates. The conversation pivots to LegUp Health’s upcoming benchmarking tool, which aims to help small businesses determine how much to spend on health benefits and how to allocate that spend for maximum employee value. Throughout, Rick’s perspective as a founder of a software‑enabled services firm highlights the tension between data‑driven insights and the risk of over‑reliance on flawed metrics.
