Video•Mar 26, 2026
How Honeywell Prioritizes Growth Projects
The webinar walks through Honeywell’s systematic approach to selecting and funding growth initiatives, highlighting a three‑stage process that blends a proprietary playbook framework with rigorous, evidence‑based decision making. Senior Product Director Maxwell Johnson and Strategizer facilitators explain how the company moved from traditional voice‑of‑customer (VOC) surveys to a layered evidence hierarchy that incorporates market tests, prototype feedback, and quantitative forecasts before green‑lighting projects.
Key insights include the definition of a playbook as a visual, step‑by‑step guide that replaces static templates, the use of digital workspaces for real‑time collaboration, and the role of the annual Growth Symposium in surfacing high‑potential ideas. The team emphasized that evidence ranges from light (VOC) to strong (controlled experiments such as brochure A/B tests), and governance boards apply predefined thresholds to decide which projects advance.
Max Johnson noted, “We realized VOC was just one piece of evidence; deeper validation lets product managers prove market fit to leadership.” Carol Hill added that the evidence‑based model forces teams to design as if right and test as if wrong, while Alex described four iterations of the symposium that refined the playbook’s structure. The session also showcased AI‑augmented facilitation to reduce reliance on costly in‑person coaching.
For businesses, adopting Honeywell’s playbook methodology can streamline project pipelines, cut investment risk, and align cross‑functional stakeholders around clear, data‑driven criteria, ultimately accelerating time‑to‑market for innovative offerings.
