Podcast•Mar 31, 2026•40 min
Why Purpose-Led Business Is the Future of HR & Talent with Ros Winchester
In this episode, Nick Day and JGA Recruitment’s sustainability and operations director, Ros Winchester, walk listeners through JGA’s year‑long journey to B Corp certification, detailing the rigorous assessment across the five B Corp pillars—governance, workers, community, environment, and customers. They highlight how the process forced the firm to measure and validate its impact, tighten sustainability practices, and align its operations with a purpose‑driven culture. Ros shares behind‑the‑scenes tactics, from forming a cross‑functional working group to gathering evidence for validation, and explains how the certification reshaped client selection and talent attraction. The conversation underscores why purpose‑led business is becoming essential for HR and L&D leaders seeking to attract, retain, and engage a values‑focused workforce.
