thebuildersclub

Is Your PR Strategy Actually Building Credibility?

The Builders Club Podcast (Global Edition) featured Urvi Mehta, Cognizant’s Head of Life Science Marketing, to dissect the strategic gap between traditional press releases and advertorials. Mehta argues that many brands over‑rely on paid promotion, missing the credibility boost that editorial‑style content delivers. She highlights how well‑crafted narratives can elevate SEO rankings and foster genuine client trust. The discussion also stresses the need for PR agencies that truly grasp a company’s market positioning to act as disruptors rather than noise makers.