Uncensored CMO - Latest News and Information
In this episode of Uncensored CMO, host Rawdon Glover and behavioral‑science guru Rory Sutherland sit down at Jaguar’s headquarters to unpack the new electric Jaguar – a low‑slung, 1,000‑horsepower sedan that blends supercar performance with the ride comfort of a classic XJ. The team explains how Jaguar distilled the brand’s “essence” by studying historic models, then engineered a battery‑pack layout, all‑wheel steering and a novel chassis to deliver power without sacrificing comfort or design integrity. Glover highlights the extreme testing regime – from frozen Swedish lakes to desert heat – that ensured the car’s handling, range (about 700 km/435 mi) and safety meet Jaguar’s standards. Sutherland adds that the project exemplifies “integrative thinking,” turning apparent trade‑offs between performance, comfort, and design into a breakthrough.
In this episode of Uncensored CMO, Steve Beckett—former Head of Cycling at Team Sky and the fifth employee of Zwift— walks through the creation of Zwift from a niche indoor cycling concept into a global fitness unicorn. He shares how...
In this episode of Uncensored Renegades, the hosts discuss the concept of a personal board of directors—a curated advisory group that helps you navigate pivotal career moments. They explain how to differentiate between community, network, and a personal board, emphasizing...
In this episode of Uncensored CMO, Chief Commercial Officer Carly Natalizia breaks down how Gymshark has scaled its commercial engine to challenge industry giants like Nike and Adidas. Drawing on her 25‑year career—from finance at MBNA and Virgin Money to...
In this episode, host John and guest Kory Marchisotto explore how to make innovation thrive, emphasizing the need to cultivate a supportive culture before generating ideas. They outline a three‑step vetting process—art, science, and gut instinct—to pressure‑test concepts and only...
In this episode of Uncensored CMO, founder Jim Cregan recounts how he turned a personal craving for iced coffee into Jimmy's Iced Coffee, launching the brand in Selfridges just four months after forming the company and eventually exiting for £25 million....
