Broadsign Hires Manuel Ameneiros to Lead OOH Media Sales & Service in Latin America

Why It Matters

The hire positions Broadsign to capture fast‑growing programmatic OOH spend in Latin America, giving advertisers data‑rich buying tools and media owners a path to monetize digital screens more efficiently.

Key Takeaways

• Manuel Ameneiros appointed Broadsign LATAM sales head
• Role based in Mexico City to serve regional advertisers
• Focus on scaling programmatic digital OOH in Latin America
• Leverages decade of LATAM ad-tech and agency experience
• Aims to boost revenue for media owners and brands

Pulse Analysis

The out‑of‑home (OOH) advertising sector is entering a rapid transformation as programmatic technology moves beyond traditional billboards into fully digital, data‑driven networks. In Latin America, digital screen inventories are expanding at double‑digit rates, and advertisers are seeking real‑time buying tools that integrate with omnichannel campaigns. This momentum is driven by increased mobile penetration, higher internet connectivity, and a growing appetite for measurable brand exposure in high‑traffic urban corridors. As a result, the region is poised to become one of the fastest adopters of programmatic digital OOH worldwide.

Broadsign, a leading OOH ad‑tech platform, has responded by creating a dedicated LATAM sales and service function headquartered in Mexico City. The appointment of Manuel Ameneiros, formerly chief commercial officer at OLA Media, brings more than ten years of experience across agencies, data firms and ad‑tech startups. His track record of scaling revenue and launching programmatic solutions equips Broadsign to deepen relationships with agencies, advertisers, and media owners across Brazil, Mexico, Colombia and beyond. The new role is designed to accelerate customer onboarding, provide localized support, and drive adoption of Broadsign’s cloud‑based scheduling and programmatic buying suite.

For brands, the move promises greater efficiency, flexible budgeting, and the ability to target audiences with precision comparable to online channels. Media owners gain a streamlined monetization path, converting static assets into revenue‑generating digital inventory. Analysts expect that Broadsign’s enhanced presence will catalyze a shift from legacy contracts to automated, data‑rich transactions, potentially adding hundreds of millions of dollars in annual OOH spend across the region. The strategic hire underscores the broader industry belief that LATAM will be a critical growth engine for programmatic OOH in the next five years.