From Rep at ADP to CRO at Houzz with Tara Di-Cristo-Schmitt

Jason Bay
Jason BayJun 8, 2026

Why It Matters

Tara’s story illustrates how intentional mentorship and personal branding can fast‑track sales talent, offering a roadmap for firms seeking revenue growth and greater gender diversity in leadership.

Key Takeaways

  • Proactive networking on LinkedIn sparked Tara’s career breakthrough.
  • Introverts can thrive in sales by managing energy and practice.
  • Mentorship and structured training at ADP accelerated early sales success.
  • Building a personal brand is essential for corporate advancement.
  • Advocating for women creates talent pipelines and leadership diversity.

Summary

The interview follows Tara Di‑Cristo‑Schmitt’s journey from an entry‑level sales rep at ADP to Chief Revenue Officer at Houzz, highlighting the pivotal moments, mentorship, and personal strategies that shaped her ascent.

Tara recounts how a LinkedIn post led her to ADP, where intensive door‑to‑door prospecting, rigorous role‑playing, and a supportive mentorship program taught her that sales is a numbers game. She emphasizes that introverts can succeed by consciously managing their energy and leveraging structured training.

Memorable anecdotes include her early “I want to be on this side” moment, the water‑bottle rule to conceal emotion, and a bold encounter with a female division vice‑president that turned into a sponsorship. She also describes creating a talent list that propelled multiple women into leadership roles.

The conversation underscores that proactive networking, personal branding, and deliberate advocacy for under‑represented talent are critical levers for modern revenue leaders. Companies that institutionalize mentorship and transparent promotion pathways can accelerate growth while advancing diversity.

Original Description

In this episode, Jason and Tara Di-Cristo-Schmitt from Houzz, talk about her journey from rep at ADP to CRO, what she learned about authentic leadership and transparency at HubSpot, how she prioritized her first 90 days as a first-time CRO, and her weekly rhythm for managing hundreds of reps.
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