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Cro PulseVideosWhy Supply Chain Now Sits at the Strategy Table
CRO Pulse

Why Supply Chain Now Sits at the Strategy Table

•February 20, 2026
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ASCM – Association for Supply Chain Management
ASCM – Association for Supply Chain Management•Feb 20, 2026

Why It Matters

Elevating supply‑chain and compliance to the strategy table ensures CEOs make fully informed decisions, reducing cost overruns and regulatory risks while enhancing competitive agility.

Key Takeaways

  • •Supply chain functions now report directly to the C‑suite.
  • •Trade compliance elevated to strategic priority affecting cost and regulations.
  • •CEOs demand operational input for informed strategic decision‑making.
  • •Traditional procurement silos broken; cross‑functional collaboration now essential.
  • •Regulatory constraints shape shipping options and overall supply strategy.

Summary

The video highlights a fundamental shift: supply‑chain responsibilities have moved from peripheral departments to the executive boardroom. CEOs are now insisting that operational functions—manufacturing, procurement, trade compliance—participate directly in strategic deliberations rather than being relegated to lower‑level execution.

This change reflects a recognition that supply‑chain decisions impact cost structures, regulatory exposure, and market access. Trade compliance, once a back‑office concern, now informs choices about where and how products can be shipped, directly influencing profitability and risk.

As one speaker noted, “people like trade compliance… used to be tucked under operations… now that is an important part of the strategic decision because it affects cost and regulations.” The example underscores how previously siloed functions are now integral to high‑level planning.

The implication for businesses is clear: they must restructure reporting lines, embed supply‑chain expertise in C‑suite discussions, and invest in talent that can navigate complex regulatory landscapes. Companies that fail to elevate these functions risk strategic blind spots and competitive disadvantage.

Original Description

There’s a major shift in organizational structure: supply chain expertise has moved from a tactical role to a strategic one. Our podcast guest, Rosemary Coates, describes how decisions once made deep in operations are now executive‑level priorities, with trade compliance, logistics and cost modeling shaping corporate direction. It’s an essential reminder of the growing strategic weight of supply chain leaders.
Want more supply chain knowledge? Visit ASCM.org.
For more details on The Chain Podcast, visit ascm.org/podcast
#TheChainPodcast #supplychain #podcast #ascm #supplychainmanagement #riskmanagement #reshoring #nearshoring #friendshoring #tariffs #China #Mexico #Manufacturing
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