Friday Live Amazon & Ecommerce Q&A with Noah Wickham

Why It Matters

Understanding fee pressures and the decline in new sellers forces Amazon merchants to prioritize cost efficiency, external traffic, and organic sales strategies to maintain profitability and visibility.

Key Takeaways

• Amazon seller fees and reimbursements are eroding profit margins.
• New US seller registrations hit a decade low in 2025.
• Driving external traffic via Meta ads, affiliates, and influencers boosts sales.
• Subscribe‑and‑Save orders count as organic sales, improving rankings.
• Brand stores, A+ content, and SEO tools are essential for growth.

Summary

The Friday Live Amazon & Ecommerce Q&A, hosted by My Amazon Guy VP Neil Wickham, opened with candid seller frustrations about rising fees, reimbursement cuts, and unresponsive support, then shifted to data‑driven insights.

Wickham revealed that new seller registrations in the U.S. fell to a decade low in 2025, underscoring a saturated marketplace and heightened competition for existing sellers.

He advised sellers to drive external traffic through Meta ads, affiliate programs, and influencer partnerships, while emphasizing the power of brand stores, A+ content, and SEO tools like Helium 10. Subscribe‑and‑Save orders were highlighted as organic sales that significantly boost Amazon ranking algorithms.

The takeaway for sellers is clear: tighten cost controls, diversify traffic sources, and invest in branding and organic sales mechanisms to survive a fee‑heavy, increasingly competitive Amazon ecosystem.

Original Description

Most Amazon sellers don’t need more tools.

They need to start using the right strategy.

Join Noah Wickham LIVE this Friday at 12:00 PM ET for an Amazon & eCommerce AMA where you can ask anything about growing and scaling your business.

Bring your questions on:

→ Amazon SEO and listing optimization

→ PPC strategy and improving profitability

→ Conversion rate fixes that actually increase sales

→ Inventory, operations, and scaling efficiently

→ Expanding beyond Amazon into ecommerce

More effort won’t fix the wrong approach.

This is your chance to figure out what actually moves the needle.

📌 Need personalized help with your Amazon strategy? Book a free strategy call → https://bit.ly/47kL4Ff