How to Track Your CTR on Amazon
•March 2, 2026
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Why It Matters
Accurate CTR tracking equips Amazon sellers with actionable insights to optimize listings and ad spend, directly influencing revenue growth and competitive positioning.
Key Takeaways
- •Access CTR via Brand Analytics > Search Catalog Performance.
- •Filter by week, month, or year for time‑specific data.
- •IAP funnel shows impressions, clicks, add‑to‑cart, purchases across categories.
- •Customize Campaign Manager columns to view CTR per ad campaign.
- •Export weekly/monthly reports to track CTR trends and funnel drop‑offs.
Summary
The video walks sellers through the exact steps to measure click‑through rate (CTR) on Amazon, covering both organic search performance via Brand Analytics and paid advertising through Campaign Manager.
In Brand Analytics, users navigate to Search → Search Catalog Performance, select a reporting window (weekly, monthly, yearly), choose a brand and category, and view the IAP funnel—impressions, clicks, add‑to‑cart, purchases—alongside the calculated CTR. The presenter demonstrates filtering by specific ASINs or categories such as “baby” to isolate metrics.
Sample figures include a 1.45 % CTR for a generic product, 1.70 % in the baby category, and a 2.24 % CTR for a 30‑day ad campaign. He also shows how to add a CTR column in Campaign Manager and export the data to a spreadsheet for deeper analysis.
By regularly tracking CTR, sellers can pinpoint where prospects drop off in the funnel, compare organic versus paid effectiveness, and adjust bids, keywords, or listing content to improve conversion, ultimately driving higher sales velocity on Amazon.
Original Description
Are you wasting ad spend on Amazon due to low click-through rates?
This video identifies common Amazon PPC mistakes that prevent conversions, such as incorrect targeting and generic ad copy. We explain how these issues lead to poor ad performance and show you how to improve Amazon click through rate effectively. Learn how to optimize your Amazon ads for better results and boost your Amazon PPC CTR.
Get help improving your Amazon listings and conversion rate with My Amazon Guy: https://bit.ly/4jMZtxu
#AmazonFBA #AmazonSeller #AmazonMarketing #EcommerceTips #AmazonAdvertising
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Timestamps
00:00 – What Is Amazon CTR and Why It Matters
00:30 – Where to Find Brand Analytics
01:10 – Understanding IAP Funnel (Impressions to Purchases)
01:50 – How to View CTR by Category and ASIN
02:00 – Finding CTR Inside Campaign Manager
02:40 – Checking CTR by Campaign
03:10 – How to Download Reports to Track Over Time
03:40 – Using CTR Data to Spot Funnel Drop-Off
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