I Made $850k Selling Supplements Last Month. Lets Talk About It

Why It Matters

The breakdown shows how multi‑channel advertising, subscription models, and operational discipline can drive rapid growth in the competitive supplement market, while also exposing the tech and margin challenges that can stall scaling.

Key Takeaways

• May revenue hit $855k, 7,500 Shopify orders, 9,400 Amazon orders.
• 67% returning customers indicate strong product loyalty among buyers.
• Ad spend rose to $150k; ROAS fell to 1.26, unprofitable.
• TikTok head hired; weekly revenue grew threefold, still early stage.
• Custom web development failures led to agency cut; shifting to AI‑savvy freelancer.

Summary

The video is a monthly performance briefing for a direct‑to‑consumer supplement brand that generated $855,000 in May, split between $471,000 on its Shopify site (7,500 orders) and $373,000 on Amazon (9,400 orders). The founder highlights a 67% repeat‑purchase rate, $71 average order value on the website, and a growing subscription base that now contributes $201,000 in recurring revenue. Key operational metrics show ad spend climbing to $150,000 across Meta and Google, while return on ad spend slipped to 1.26, making the month technically unprofitable. Amazon sales set a new record, and a newly hired TikTok lead has already tripled weekly revenue, though margins remain thin. The business deliberately ran “margin months” in April and May to shore up cash flow before a planned summer scale‑up. Specific examples include the launch of two new flavors tested in Arizona, a second 30,000‑unit purchase order for a best‑selling product, and the decision to replace a failing custom web‑development agency with an AI‑savvy freelancer. The founder also promotes a free “school group” and a paid one‑on‑one coaching program that connects members with sellers generating up to $100 million annually. Looking ahead, the brand aims to break the $1 million‑per‑month revenue threshold by leveraging subscriptions, Amazon growth, and TikTok advertising while tightening operational overhead. The update underscores the importance of blended ROI analysis across channels and the need for reliable tech infrastructure when scaling DTC supplement businesses.

Original Description

Last month my supplement brand did over $800k in revenue. Here's a breakdown of what we did, the marketing, Amazon FBA performance, my Meta ad account & more.

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