Focus on Flexibility Markets and Battery Storage: Emsys VPP and Pure Energy Launch Joint Ancillary Services Marketing

Why It Matters

The move accelerates the integration of renewable flexibility into European balancing markets, enhancing grid stability while creating new revenue streams for clean‑tech firms.

Key Takeaways

• Emsys VPP and Pure Energy launch joint ancillary services
• Focus on battery storage to support grid stability
• Pure Energy markets ancillary services in Germany for first time
• Expansion targets Estonia and broader European flexibility markets
• SaaS platform enables efficient asset control and market participation

Pulse Analysis

The partnership between Emsys VPP and Pure Energy reflects a broader industry shift toward digital aggregation of distributed energy resources. By combining Emsys’s SaaS‑driven virtual power plant technology with Pure Energy’s asset optimization expertise, the joint venture can rapidly meet the stringent technical and regulatory requirements of ancillary service markets. This synergy reduces time‑to‑market for battery‑based flexibility, a critical component as Germany phases out coal and nuclear generation.

Battery storage is emerging as the linchpin for balancing intermittent renewable output, and the duo’s focus on this technology positions them at the forefront of grid‑stability solutions. Unlike traditional generation, batteries can respond within milliseconds, providing frequency regulation, reserve power, and congestion relief. Leveraging the virtual power plant platform, multiple storage units can be coordinated as a single resource, unlocking economies of scale and enabling participation in wholesale and balancing markets that were previously inaccessible to smaller operators.

Geographically, the expansion into Estonia and other European jurisdictions signals a strategic play to capture fragmented ancillary service opportunities across the continent. Each market presents unique market rules and price signals, but the underlying technology stack remains consistent, allowing Emsys VPP to replicate its model efficiently. For investors and policymakers, this collaboration underscores the commercial viability of renewable flexibility, reinforcing the case for continued regulatory support and infrastructure investment in digital grid services.

Focus on Flexibility Markets and Battery Storage: Emsys VPP and Pure Energy Launch Joint Ancillary Services Marketing

Source: IWR Online, 10 Feb 2026

Oldenburg/Düsseldorf (Germany) – Emsys VPP and Pure Energy are deepening their collaboration, which has been in place since 2016, and are jointly entering the ancillary services market.

In doing so, the partners are expanding their existing cooperation in direct marketing to include another business segment that is growing in importance for system stability. The Emsys VPP Virtual Power Plant will be deployed, enabling Pure Energy to market ancillary services in Germany for the first time.

In addition to flexibility from wind and solar power plants, the focus is primarily on battery storage systems. These are intended to provide additional system services and support the integration of renewable energies. At the same time, Pure Energy is planning to enter further European markets, including Estonia. Emsys VPP already has experience there in connecting and controlling assets for wholesale and ancillary services markets.

Pure Energy views this step as strategically important. “Entering the balancing power market in Germany and other European markets is a high priority for us. With emsys VPP, we have a reliable partner at our side who complements us perfectly with their wealth of experience and technical expertise,” says founder and CEO Anduvap Servet Akgun.

Emsys VPP relies on existing partnerships when expanding into new markets. The goal is to efficiently implement regulatory, technical, and market‑related requirements. “Long‑standing cooperation creates trust and speed – both of which are crucial when entering new markets. Together with our customers, we develop solutions that reliably meet the requirements of transmission system operators,” explains Dr. Ulrich Focken, Managing Director of Emsys VPP.

With this intensified cooperation, both companies aim to advance the marketing of flexibility from renewable energies across Europe. The move underscores their ambition to contribute to the stability and transformation of energy systems.

About the companies

Pure Energy, a clean‑tech company, economically optimizes renewable energy assets and battery storage systems, and is active in energy trading, origination, and consulting, with a focus on decarbonization and digitalization.

Emsys VPP develops virtual power plants that centrally connect decentralized generators, storage systems, and controllable loads. Its SaaS platform enables energy suppliers and direct marketers to efficiently manage portfolios and participate in electricity and ancillary services markets.