Eagle Park Snaps up RTD Brand

Why It Matters

The purchase accelerates Eagle Park’s entry into the high‑growth RTD market, giving it control over premium cocktail formulas and opening pathways to non‑alcoholic and cannabis‑infused segments.

Key Takeaways

• Eagle Park acquires SoulBoxer RTD brand.
• Canned cocktail launch expands Eagle Park’s product line.
• Plans include non‑alcoholic and THC‑infused cans.
• Co‑packing business drives rapid growth since 2024.
• Acquisition deepens Eagle Park’s cross‑category strategy.

Pulse Analysis

The ready‑to‑drink (RTD) segment has become one of the fastest‑growing categories in the U.S. beverage landscape, with sales climbing double‑digits year over year. Companies that can combine craft credibility with scalable packaging are attracting premium margins and broader distribution. Eagle Park Brewing & Distilling, originally a craft brewery, has leveraged its co‑packing platform to enter the RTD space, and the recent acquisition of SoulBoxer Cocktail Co marks a decisive step toward capturing a larger share of this booming market.

SoulBoxer, founded in 2015, built a niche by using Wisconsin‑sourced ingredients such as Door County cherries and orange peel to create “Wisconsin‑style” canned cocktails. Its current portfolio includes Brandy Old Fashioned and Bourbon Old Fashioned bottles, soon to be offered in cans alongside a new Lakehouse Lemonade blended with Rishi’s Hibiscus Berry Tea. By bringing these formulas in‑house, Eagle Park can control quality, reduce lead times, and experiment with non‑alcoholic and THC‑infused variants, expanding the brand’s appeal to health‑conscious and cannabis‑curious consumers.

The deal reinforces Eagle Park’s cross‑category strategy, positioning it as a one‑stop shop for breweries, spirits producers, and emerging THC beverage brands. With co‑packing revenues accelerating since 2024, the company now offers turnkey development, production, and distribution, a model that could attract additional acquisitions or partnership deals. Industry observers see this as a signal that traditional craft players are evolving into integrated beverage platforms, blurring the lines between beer, spirits, and functional drinks, and potentially reshaping distribution dynamics across the United States.