Scopely Acquires Majority Stake in Turkish Mobile Game Studio Loom Games

Why It Matters

The acquisition gives Scopely immediate access to a fast‑growing title and strengthens its foothold in the hybrid‑casual segment, while showcasing Turkey’s emerging talent pool to global investors.

Key Takeaways

• Scopely takes majority stake in Loom Games
• Pixel Flow reached over 10 million players
• Loom Games retains creative autonomy under Scopely
• Turkish mobile gaming ecosystem gains global visibility
• Partnership expands Scopely’s hybrid‑casual portfolio

Pulse Analysis

Scopely’s latest investment reflects a broader industry trend where large publishers are snapping up promising hybrid‑casual studios to diversify their portfolios. Hybrid‑casual games, characterized by low entry barriers and rapid monetization, have become a revenue engine for mobile platforms. By securing a majority stake in Loom Games, Scopely not only adds a proven title with strong user acquisition metrics but also gains a development team adept at iterative design—a skill set that aligns with the publisher’s data‑driven growth model.

Turkey’s gaming sector has surged in recent years, fueled by a youthful population, supportive government incentives, and a growing pool of technical talent. Loom Games’ rapid ascent—from seed funding to ten‑million‑player milestones within a year—demonstrates the region’s capacity to produce globally competitive mobile experiences. The partnership signals to other investors that Turkish studios can achieve scale without sacrificing creative control, potentially unlocking further capital inflows and encouraging cross‑border collaborations.

Looking ahead, Scopely is likely to leverage its distribution channels, live‑ops expertise, and marketing muscle to accelerate Pixel Flow’s global reach. The synergy could also spawn new IPs built on Loom’s hybrid‑casual framework, expanding the publisher’s catalog while offering Loom access to resources previously out of reach. For the broader market, this deal underscores the strategic value of combining agile indie development with the operational heft of established publishers, a model that may define the next wave of mobile gaming growth.

Deal Summary

Scopely announced the acquisition of an undisclosed majority stake in Loom Games, the Istanbul‑based developer of the mobile puzzle title Pixel Flow. The deal gives Loom Games access to Scopely’s resources while allowing it to retain creative autonomy. Loom Games, founded last year, has attracted over ten million players worldwide.