ASUS ROG Partners With BLAST for BLAST Premier

Why It Matters

The collaboration gives ASUS ROG a high‑visibility platform to showcase its gaming hardware to a global competitive audience, while reinforcing BLAST’s production quality and sponsor ecosystem.

Key Takeaways

• ASUS ROG supplies hardware for all 2026 BLAST events.
• Six tournaments span three continents, five countries.
• BLAST broadcasts feature dedicated ROG replay segments.
• ROG branding appears on digital, physical event assets.
• Partnership aligns with ROG’s 20‑year gaming legacy.

Pulse Analysis

BLAST’s decision to extend its partnership with ASUS Republic of Gamers underscores the growing importance of hardware sponsors in esports production. As the official provider of monitors, PCs, laptops, keyboards and mice for six Counter‑Strike 2 tournaments, ROG will be front‑and‑center in broadcast graphics, player setups, and arena infrastructure. This visibility not only elevates the spectator experience but also sets a benchmark for technical standards across competitive events, reinforcing BLAST’s reputation for high‑quality streaming and live production.

For ASUS ROG, the renewal is a strategic move to embed its product ecosystem within the esports narrative. By integrating ultrafast displays and precision peripherals into broadcast replays and exclusive camera angles, the brand creates a tangible link between its technology and elite performance. The extensive branding—digital overlays, physical signage, and on‑site booths—offers direct consumer touchpoints, translating tournament exposure into retail interest. Such immersive activations help ROG differentiate itself in a crowded market where gamers increasingly seek validated, tournament‑grade gear.

The partnership reflects broader industry trends where esports entities and hardware manufacturers co‑create content to drive mutual growth. As competitive gaming continues to attract mainstream audiences, sponsors that can deliver both performance credibility and engaging storytelling gain a competitive edge. ASUS ROG’s alignment with BLAST’s global schedule—spanning Malta, Rotterdam, Texas, and Hong Kong—positions the brand at the heart of the sport’s expanding geography, potentially influencing purchasing decisions across diverse markets. Looking ahead, this collaboration may serve as a template for future multi‑year deals that blend product placement with experiential marketing, further blurring the line between competition and commerce.

ASUS ROG Partners With BLAST for BLAST Premier

BLAST renews its deal with ASUS ROG for another year. · By James Fudge · February 10, 2026 · Categories: Counter‑Strike, Partnerships · Reading time: 2 minutes

![ASUS ROG renews deal with BLAST for Counter‑Strike 2 events.]

International tournament operator BLAST announced that it has renewed its partnership with PC‑hardware maker ASUS Republic of Gamers (ASUS ROG). Financial terms of the deal were not disclosed.

Under the terms of this renewed agreement—originally initiated in 2025—ASUS ROG will serve as the official monitor, PC, laptop, keyboard, and mouse partner for the full 2026 season of BLAST’s Counter‑Strike 2 global tournament series. The partnership will cover six events across three continents and five countries in 2026, beginning in Malta for BLAST Premier Bounty S1. The events are:

• BLAST Bounty S1 – Malta: 13 Jan – 25 Jan

• BLAST Open S1 – Rotterdam, Netherlands: 18 Mar – 29 Mar

• BLAST Rivals S1 – Fort Worth, Texas, USA: 29 Apr – 3 May

• BLAST Bounty S2 – Malta: 21 Jul – 2 Aug

• BLAST Open S2 – Europe: 26 Aug – 6 Sept

• BLAST Rivals S2 – Hong Kong: 11 Nov – 15 Nov

As part of the deal, ASUS ROG will provide its monitors, PCs, laptops, keyboards, and mice for use in broadcast across all Premier events in 2026.

“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS gaming & workspace gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”

Additional elements of the partnership include:

• Integration of ASUS ROG branding and products into BLAST broadcasts, digital and physical branding, in‑broadcast advertising, and bespoke branded content.

• A dedicated ASUS ROG broadcast segment featuring replays, exclusive camera angles showcasing ASUS technology, and more.

• In‑person activations at select events and on‑site booths at all Premier Arena events.