Epic’s Plans for Its Game Store Include Launching on the Next Xbox

Why It Matters

Understanding Epic’s expansion strategy reveals how the company aims to challenge Steam’s dominance by improving user experience and broadening platform reach. For gamers and developers, the potential presence of the Epic Games Store on future Xbox hardware could reshape console storefront competition and offer new distribution opportunities.

Summary

In this episode, Epic Games head of the Epic Games Store, Steve Allison, discusses the platform’s growth and future roadmap, highlighting 67 million monthly users, a 16% conversion rate from free giveaways, and $400 million in third‑party revenue for 2025. He outlines plans to expand the store to more mobile markets, add social features like forums, and overhaul the PC launcher for better performance. Allison also confirms Epic’s intent to launch the store on Microsoft’s upcoming handheld and next‑gen Xbox console, pending compliance with Microsoft’s requirements, while noting ongoing development work for other platforms.