[Industry News] PQube Appoints Games Industry Veteran Dominic Wheatley as Chairman

Why It Matters

Wheatley’s proven track record in scaling publishing businesses and forging developer partnerships positions PQube to capture larger market share and attract high‑profile titles, strengthening the UK gaming ecosystem.

Key Takeaways

• Dominic Wheatley named PQube Chairman
• Co‑founder of Eidos, launched Tomb Raider
• Previously grew Curve Games, Testronic, Blaze Entertainment
• Will guide PQube’s global expansion strategy
• Signals stronger publisher‑developer partnerships

Pulse Analysis

Dominic Wheatley’s appointment marks a rare convergence of legacy and ambition in the games sector. As a co‑founder of Eidos, he helped birth franchises that defined a generation, and his later leadership at Catalis, Kuju, Curve Games and Testronic demonstrated an ability to scale diverse gaming operations from indie publishing to large‑scale QA services. This depth of experience gives PQube immediate credibility with developers seeking a partner that can navigate both creative and commercial challenges.

PQube’s portfolio—ranging from indie hits like *Kitaria Fables* to upcoming titles such as *Beyond Words*—already showcases a knack for identifying niche audiences. Wheatley’s strategic oversight is expected to sharpen that focus, leveraging his network to secure higher‑budget projects and broaden distribution across emerging platforms. By aligning the company’s growth roadmap with his expertise in international market entry, PQube can accelerate revenue diversification and improve its negotiating position with platform holders.

The broader industry sees this move as a signal that mid‑size publishers are doubling down on seasoned leadership to compete with mega‑publishers. Wheatley’s presence may attract additional investment into the UK publishing scene, encouraging talent retention and fostering cross‑border collaborations. For investors and partners, the appointment suggests a proactive stance toward scaling operations, enhancing brand visibility, and ultimately delivering stronger returns in an increasingly fragmented gaming market.

[Industry news] PQube Appoints Games Industry Veteran Dominic Wheatley as Chairman

This is a press release posted in addition to our usual editorial content.

Leading UK games publisher and distributor PQube has announced the appointment of Dominic Wheatley as Chairman.

Dominic Wheatley is one of the most respected figures in the global games industry. He is best known as the co‑founder and CEO of Eidos, where he was responsible for launching some of the industry’s most iconic franchises, including Tomb Raider and Championship Manager.

He was formerly CEO of the Catalis Group and Chairman of Kuju, overseeing significant expansion of the business. He brought UK publisher Curve Games into the Group, which went on to publish hits such as The Ascent, For the King and Human: Fall Flat (which has sold over 70 million copies). He built QA specialist Testronic into a major games‑testing and services company that numbered over 2,000 employees before being taken over by private equity.

More recently, he has served as Chairman of Blaze Entertainment, which is best known for the Evercade and HyperMegaTech brands.

In his new role as Chairman, Wheatley will work closely with PQube’s leadership team to support the company’s strategic growth and expansion into new markets.

PQube Founder and CEO Dave Pain said:

“I am immensely proud of the team at PQube and the successes that everyone has worked so hard to deliver for our development partners. Dominic is one of the most accomplished and respected leaders in the global games industry. His track record of building iconic publishing businesses, scaling international teams and nurturing long‑term creative partnerships speaks for itself. We’re delighted to welcome him as Chairman, and his experience and insight will be invaluable as PQube continues to grow, explore new markets and expand the reach of our portfolio worldwide.”

Image: Dave Pain, PQube Founder and CEO

Wheatley added:

“PQube has built an impressive reputation for working closely with talented developers and bringing distinctive, high‑quality games to audiences around the world. I’m excited to be joining the company at this stage of its journey and look forward to supporting the team as PQube continues to grow its portfolio and global reach. I’m looking forward to seeing industry colleagues at GDC.”

PQube is a leading international creator and publisher of interactive entertainment. The company’s teams in the UK and USA are committed to publishing games they love, working closely with development partners and reaching consumers globally across all major gaming platforms. PQube manages a rich portfolio of brands including Tormented Souls, Kitaria Fables, New Super Lucky’s Tale, White Day, Panzer Knights, Potion Permit and Discounty. Forthcoming releases include Beyond Words, Adorable Adventures, K‑Pop Idol Stories, Kusan – City of Wolves, Sniper Dan and They Are Here.