![[Industry News] Testronic Strengthens European Centre of Excellence with Senior Strategic Appointments](/cdn-cgi/image/width=3840,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/1.-Testronic-European-Appointments_Gallery.jpg)
[Industry News] Testronic Strengthens European Centre of Excellence with Senior Strategic Appointments
•February 13, 2026
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Why It Matters
The expanded leadership team strengthens Testronic’s ability to scale QA and localization services globally, positioning it for deeper market penetration and operational resilience. It signals confidence in the growing demand for high‑quality game testing across Europe and Asia.
Key Takeaways
- •New CRO also joins Main Board
- •Senior marketing hire from Disney joins Warsaw office
- •CFO promotion supports growth and scalability
- •Operations chief now oversees Asian Centre of Excellence
- •Business continuity director added for operational resilience
Pulse Analysis
Testronic’s latest leadership overhaul underscores a broader industry trend: game developers are demanding more sophisticated quality assurance and localization solutions as titles become increasingly complex and globally distributed. By integrating seasoned executives from Meta, Disney and the BBC, Testronic not only enriches its strategic insight but also signals to clients that it can deliver enterprise‑grade services. This talent infusion aligns with the company’s push to deepen client partnerships, accelerate revenue growth, and differentiate its European Centre of Excellence as a hub for cutting‑edge testing methodologies.
The European appointments specifically target commercial and market expansion. Samantha Williams, now both CRO and board director, brings a proven track record in scaling revenue streams for tech giants, while Beata Czarnacka’s marketing pedigree enhances brand visibility across the continent’s gaming hubs. Pawel Ziajka’s expertise in managed client services bolsters Testronic’s ability to handle large, multi‑region contracts, a critical capability as studios outsource more of their testing pipelines. Together, these hires position the European centre to capture a larger share of the €5 billion game‑testing market, especially as studios look for localized testing expertise.
Operational resilience is another focal point. Andie Chivers Goudie’s expanded remit over global operations and the Manila Centre of Excellence ensures consistent service delivery across time zones, while Colin Sellers’ role in business continuity safeguards against disruptions. The promotion of Sarah Bird to CFO, with deep internal financial experience, further equips Testronic to manage the capital demands of rapid expansion. Collectively, these strategic moves prepare Testronic to meet rising industry expectations, drive sustainable growth, and solidify its position as a premier QA partner for the global gaming ecosystem.
[Industry news] Testronic strengthens European Centre of Excellence with senior strategic appointments
This is a press release posted in addition to our usual editorial content.
Leading games Quality Assurance specialist Testronic has announced a series of senior leadership appointments across its European Centre of Excellence, further strengthening its operational depth, commercial leadership and long-term growth strategy.
The new hires follow a period of sustained momentum for Testronic, including the expansion of its Manila Centre of Excellence late last year and the recent appointment of Mike Wallen as President and Main Board Director.
Having joined Testronic in 2025, Samantha Williams has extended her responsibilities. Alongside her role as Chief Revenue Officer, Samantha also takes responsibility for the European Centre of Excellence and joins the Main Board as a Director. A highly respected global business leader and C‑suite strategic advisor, Williams previously held a senior global director role at Meta and has served as a global strategic advisor to Accenture and JAB Holding Company. Her appointment last year has reinforced Testronic’s focus on long‑term client partnerships, commercial excellence and sustainable revenue growth.
Beata Czarnacka has been appointed as Senior Marketing Manager, further enhancing Testronic’s European marketing and partnerships capabilities. Based in Warsaw, Czarnacka boasts extensive experience in the entertainment and games sectors, having held roles at Wargaming, Warner Bros and Disney.
Also based in Warsaw, Pawel Ziajka joins Testronic as Director, Managed Clients. Ziajka was formerly a Board Member and Vice President at QLOC and brings deep experience in client delivery, operational leadership and strategic account management, strengthening Testronic’s managed services offering across Europe.
Meanwhile, Andie Chivers Goudie, who joined Testronic in 2022 as Chief People Officer, has expanded her remit. Andie is taking responsibility for all Operations while retaining her CPO role, and also assumes responsibility for the Asian Centre of Excellence in Manila as well as her Board role as a Director. Andie’s appointment to this broader role reflects the company’s commitment to the critical role that the People organisation plays in driving operational efficiency globally.
Additionally, as part of this latest phase of investment there are two further appointments being announced to Testronic’s Headquarters team and Main Board. We are delighted to confirm Sarah Bird’s promotion and appointment as Chief Financial Officer. Sarah brings 14 years of financial leadership experience from within Testronic and the wider Catalis Group, where she has played a key role in supporting growth, transformation and operational scalability across the business.
Finally, strengthening the company’s operational resilience, Colin Sellers joins as Business Continuity and Property Director reporting to Andie Chivers Goudie. Colin is an exceptional senior and executive‑level business leader with a proven track record in operational and general management, as well as leading complex business change. He brings significant experience from previous roles at the Institution of Engineering and Technology and the BBC and is tasked with supporting Testronic’s commitment to operational excellence across its global footprint.
Sharon Baylay‑Bell, CEO and Executive Chair of Testronic, said:
“These appointments represent a significant investment in the future of our Testronic Board of Directors, our European Centre of Excellence and our global leadership capability. Each of these individuals brings exceptional experience, strategic insight and cultural alignment with Testronic. As we continue to scale following the expansion of Manila and the appointment of Mike Wallen as President, this team will play a critical role in delivering on our long‑term vision and ensuring we continue to provide world‑class QA and localization services via our global test floor to our partners worldwide.”
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