Open-World Adventure Game CookieRun: New World Announced for Console, PC, and Mobile

Why It Matters

The multi‑platform launch expands CookieRun beyond mobile, unlocking new revenue streams and broader audience reach. It signals Devsisters’ ambition to compete with established console franchises while leveraging its massive existing fan base.

Key Takeaways

• New World launches 2029 on console, PC, mobile.
• Franchise boasts 300M players, $1B lifetime revenue.
• Unreal Engine powers most ambitious CookieRun title.
• Crumble, OvenSmash, Braverse expansion diversify portfolio.
• K‑Pop Demon Hunters collab targets viral global audience.

Pulse Analysis

The CookieRun franchise, launched in 2004, has become a mobile powerhouse with over 300 million players and more than $1 billion in lifetime revenue. By announcing CookieRun: New World—a fully open‑world adventure built on Unreal Engine—Devsisters is leveraging that massive user base to enter the console and PC markets. The 2029 release aligns with the series’ 20th anniversary, providing a narrative fresh start while promising high‑fidelity graphics and deeper gameplay that mobile titles cannot deliver.

Beyond New World, Devsisters is broadening its ecosystem with several complementary releases. CookieRun: Crumble targets casual gamers in 2026, while OvenSmash introduces real‑time PvP competition, already attracting two million pre‑registrations. The Braverse trading‑card expansion adds 304 new cards, reinforcing the brand’s foothold in the collectible‑card space. A high‑profile K‑Pop Demon Hunters collaboration with a 2025 blockbuster film aims to generate viral buzz, demonstrating the company’s strategy of cross‑media partnerships to sustain engagement across demographics.

From a market perspective, Devsisters’ multi‑platform push positions it against established franchises like Nintendo’s Mario and Ubisoft’s Assassin’s Creed, which have successfully transitioned from mobile spin‑offs to console mainstays. The diversified portfolio reduces reliance on a single revenue channel and opens opportunities for premium pricing, DLC, and esports monetization. Investors will likely view the 2029 launch as a catalyst for accelerated growth, potentially propelling the company’s valuation as it captures both legacy fans and new console audiences.