After Dispatch, AdHoc Studio Is Looking to Expand

Why It Matters

The strategy signals a shift toward outcome‑focused game development, promising higher‑impact titles and more attractive investment prospects for indie studios.

Key Takeaways

• AdHoc Studio is sizing teams based on Dispatch learnings.
• Creative director will focus on vision, not publishing tasks.
• Studio treats game creation as business, not pure production.
• Scaling aims to deliver games that truly connect with audiences.
• Creative leadership precedes scaling, mirroring film greenlighting process.

Summary

AdHoc Studio announced that, following the Dispatch project, it is actively expanding its organization. The company is using insights gained from Dispatch to determine the optimal team size needed to develop future titles, aiming to separate creative leadership from publishing responsibilities.

The studio’s analysis revealed that a leaner, purpose‑built team allows the creative director to concentrate on vision rather than day‑to‑day publishing duties. By treating game development as a business problem—prioritizing outcomes over sheer output—the firm intends to scale its operations without compromising creative integrity.

As one executive put it, “We don’t want to just build a studio that can make things. We want it to make things that actually connect with people.” The team also likened its process to film production, noting that no movie is green‑lit without a script, director, and writer attached.

If successful, this model could set a new benchmark for indie studios, aligning resource allocation with audience impact and potentially attracting investors seeking sustainable, creatively driven growth.

Original Description

But it's not just a case of hiring loads of people...