What Makes a Good Video Games CEO? #videogames

The Game Business
The Game BusinessMar 18, 2026

Why It Matters

The comments frame a broader industry debate about whether non-gaming executives can steer major gaming divisions, underscoring that market success ultimately hinges on delivering hit entertainment and effective execution—key considerations for investors and boardrooms.

Summary

Take-Two's executive reflects on qualities that make a successful video games CEO in light of Asha Sharma’s appointment to lead Xbox, arguing industry-specific gaming background isn’t essential. He emphasizes that leaders must prioritize creativity, innovation and operational efficiency while understanding business dynamics. Drawing on his film-industry experience, he says creative hits drive success and that a strong creative engine can overcome business shortcomings, though the ideal is excellence on both fronts. At Take-Two, the focus is balancing outstanding creative output with disciplined business management.

Original Description

After the appointment of Xbox's new boss Asha Sharma, Take-Two leader Strauss Zelnick discusses what it takes to be a good video game CEO

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