Daktronics to Install New Video Display and Show Control System at Wake Forest’s Allegacy Stadium

Why It Matters

The upgrade boosts fan engagement and creates new revenue streams through dynamic advertising, positioning Wake Forest to compete with larger college venues.

Key Takeaways

• 43x90‑foot main board adds 1,300 sq ft display area
• Two 43x15.5‑foot side LED screens replace static ads
• Camino Show Control enables automated 2D/3D content rendering
• Enhanced fan experience targets higher stadium attendance and sponsorship revenue
• Project slated for completion before September 3 opening game

Pulse Analysis

Stadium video boards have become a cornerstone of modern sports venues, turning passive viewing into an immersive experience. Colleges across the United States are upgrading legacy LED panels to larger, higher‑resolution units that can serve both entertainment and advertising functions. Wake Forest’s decision to partner with Daktronics reflects this broader industry shift, where universities seek to match professional‑level production values while leveraging the screens for sponsor visibility.

Daktronics’ solution combines a massive 43‑by‑90‑foot main display with two 43‑by‑15.5‑foot side screens, all built on 8‑millimeter pixel spacing for crisp imagery. The integrated Show Control platform, powered by Camino, adds real‑time 2D/3D rendering and data‑driven automation, allowing operators to trigger instant replays, graphics, and targeted ads without manual intervention. This technology reduces production overhead, improves content accuracy, and opens the door for personalized fan interactions such as in‑game polls or location‑based promotions.

From a business perspective, the upgrade positions Allegacy Stadium to capture higher attendance and premium advertising rates. Dynamic content zones enable sponsors to rotate messages, track impressions, and tailor campaigns to specific game moments, translating into measurable revenue growth. Moreover, the enhanced fan experience—featuring clearer replays and engaging visual storytelling—strengthens the university’s brand and can boost merchandise sales, alumni donations, and future recruitment of student‑athletes. As collegiate athletics continue to compete for viewer attention, such digital infrastructure investments become critical differentiators.