Is Polarisation Bad for Our Health? Summit 2026 Session
Why It Matters
Recognizing and addressing the values gap between experts and the wider public is critical for effective public-health communication and policy uptake; failure to do so could deepen polarization and undermine trust in science. Understanding segmentation enables more targeted engagement to protect public-health outcomes.
Summary
At the Summit session, panelists discussed how public beliefs and values shape responses to health information, highlighting research from More in Common that segments the UK into seven values-based groups. The audience—largely institutional and expert-aligned—differs markedly from much of the country, where skepticism and feelings that systems don’t work are more common. Panelists warned that when support for science becomes bundled with a particular set of progressive values, it risks alienating groups who reject other elements of that value package. They urged institutions to recognize this values gap and tailor engagement strategies accordingly, with a fuller report due in April.
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