HCML Appoints Kathryn Goldfinch as Commercial Director
•February 11, 2026
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Why It Matters
Goldfinch’s deep sector expertise positions HCML to capture growing corporate demand for integrated health and wellbeing solutions, accelerating revenue and market leadership.
Key Takeaways
- •Kathryn brings 30 years healthcare leadership experience.
- •Previously led Nuffield Health’s private insurance commercial teams.
- •Will drive revenue growth and market share for HCML.
- •Focus on strategic broker and provider partnerships.
- •Aligns with rising demand for employee wellbeing solutions.
Pulse Analysis
The corporate health market is entering a phase of rapid expansion, driven by employers’ heightened focus on employee wellbeing and productivity. Providers that can blend occupational health, preventive care, and medical insurance into a seamless offering are gaining a competitive edge. HCML has already carved out a niche by positioning itself as the connective tissue between health services and insurance, but scaling that model requires seasoned commercial leadership that understands both payer dynamics and employer expectations.
Kathryn Goldfinch’s appointment injects precisely that expertise. Her three‑decade track record at Bupa and Nuffield Health includes managing large‑scale insurer relationships, negotiating with broker networks, and steering private medical insurance portfolios to double‑digit growth. By leveraging those contacts, she can accelerate HCML’s partnership pipeline, unlock new distribution channels, and refine pricing strategies that reflect the evolving risk landscape. Her client‑first philosophy also aligns with HCML’s emphasis on measurable health outcomes, ensuring that commercial initiatives remain tightly coupled with patient care quality.
Beyond HCML, the move signals a broader industry shift toward integrated health solutions that go beyond traditional benefits. As regulatory pressures mount and talent wars intensify, companies are investing in holistic programmes that reduce absenteeism and boost retention. Leaders like Goldfinch will be pivotal in translating these strategic imperatives into scalable business models, positioning providers to capture a larger slice of the corporate wellbeing spend. In this context, HCML’s leadership change is not just a personnel update—it’s a strategic lever aimed at capitalising on a market poised for sustained growth.
HCML appoints Kathryn Goldfinch as Commercial Director
HCML – the leading provider of corporate health and wellbeing services, announces the appointment of Kathryn Goldfinch as Commercial Director of Corporate and Insured Health
Kathryn has nearly 30 years of healthcare experience having held senior roles at Bupa, Nuffield, and Doctor Care Anywhere. Most recently Kathryn worked at Nuffield Health where she led the Private Medical Insurance and Corporate Commercial teams, driving revenue growth and managing strategic relationships with insurers, corporates, brokers, and intermediaries. Prior to this, Kathryn spent 22 years at Bupa managing key strategic relationships with large hospital groups and consultants.
At HCML, Kathryn will be responsible for helping to build revenue growth while implementing strategies that will expand market share and help to secure new business opportunities. Kathryn will play a pivotal role in helping to grow service lines, build new and strategic partnerships with key provision providers and develop relationships with brokers and intermediaries.
HCML specialises in corporate healthcare provision, joining the dots between health and wellbeing and medical insurance and enabling businesses to strengthen their healthcare proposition to provide a robust health benefits strategy that focuses on occupational health prevention, treatment and recovery.
Jill Pritchard, Chief Commercial Officer, said:
“Kathryn is a highly experienced healthcare leader who brings extensive commercial and sector expertise to the role of Commercial Director. Her passion for a client‑first approach, combined with a commitment to forward‑thinking healthcare solutions, means she drives commercial growth with patient care firmly at its heart.
“We are delighted to welcome Kathryn at this pivotal stage of growth for HCML, as employers increasingly recognise the value of proactive, high‑quality healthcare in keeping employees healthy and in work. I look forward to working closely with her as we continue to strengthen our proposition and remain at the forefront of the healthcare industry, driving meaningful change.”
Kathryn Goldfinch, Commercial Director, said:
“The healthcare industry is evolving rapidly, making it an incredibly exciting time to be part of it. As organisations face increasing pressure to support employees’ health and wellbeing, there is a real opportunity to develop more holistic programmes that deliver measurable impact. HCML has a strong reputation for delivering healthcare with tangible results and I am delighted to be joining the team to help further strengthen this proposition.”
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