Common Magic

About Common Magic

Common Magic is an early-stage investment firm that backs pre-seed and seed-stage startups in Europe and the United States. The firm focuses on companies where the surrounding ecosystem or community around the product acts as a moat, leveraging founder experience in building narratives and ecosystems. Led by Sarah Drinkwater, the team emphasizes community-driven thesis development and founder support drawn from roles at Google, Protocol Labs, Zoe, and more. The firm promotes products with community at their core and engages with founders to help them scale through strategic narratives and ecosystem-building.