Growth Consulting Case Interview: EV Expansion Strategy (W/ Bain and A&M Consultants)

Why It Matters

Selecting the optimal Southeast Asian market will accelerate BYD’s revenue diversification and solidify its position in the fast‑growing EV segment, while mitigating geopolitical and operational risks.

Key Takeaways

• BYD aims to sell 100,000 EVs annually in Southeast Asia.
• Thailand shows strongest current market share and sales volume for BYD.
• Indonesia’s large population offers growth potential despite low EV penetration.
• Malaysia emerges as attractive next market with solid BYD presence.
• Political and operational risks must be weighed in any country expansion.

Summary

The video walks through a mock case interview where consultants help BYD, a global electric‑vehicle leader, decide which Southeast Asian market to target as it seeks to diversify revenue beyond China.

Management’s explicit goal is to sell 100,000 vehicles per year in the region within five years, up from roughly 60,000 today. The interviewee structures the problem into four buckets—existing customers, success criteria, country analysis, and risks—and then evaluates six countries (Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore) against population size, EV penetration, BYD’s current market share, absolute sales, and overall new‑car market share.

Tessa’s framework highlights Thailand as the clear current leader, with the highest BYD market share and sales volume. Malaysia is flagged as a second‑tier opportunity because of solid market share and manageable size, while Indonesia’s massive population offers long‑term upside despite low EV adoption. The discussion also notes political and operational risks as decisive filters.

The analysis suggests BYD could either double down on Thailand as a beach‑head or pursue Malaysia for incremental growth, keeping Indonesia as a longer‑term target. Choosing the right market will shape BYD’s regional footprint, revenue diversification, and ability to meet its 100k‑vehicle ambition.

Original Description

🎥 Here’s a consulting case interview focused on international growth strategy in the EV industry.

BYD, one of the world’s fastest-growing electric vehicle manufacturers, is looking to expand beyond its China base and diversify its revenue streams globally. Management believes Southeast Asia could be the company’s biggest growth opportunity following early success in the region, but the path forward remains unclear. Your firm has been hired to help BYD evaluate its expansion strategy and determine how to scale successfully across Southeast Asia.

Watch Ben Wilson (Director at Alvarez & Marsal, Darden MBA) run Tessa Peerless (ex-Bain Consultant) through this growth strategy consulting case interview.

🎬 Video Sections:

00:00 Start

00:03 About the case

00:41 Case question

01:18 Clarifying questions

03:29 Framework

07:54 Interviewer feedback

08:26 Charts & data

16:44 Interviewer feedback

17:38 Market sizing

25:10 Interviewer feedback

26:18 Brainstorm I

29:38 Interviewer feedback

30:03 Brainstorm II

35:02 Interviewer feedback

35:44 Recommendation

37:20 Conclusion

🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: https://www.rocketblocks.me/consulting.php?utm_source=youtube&utm_medium=video&utm_campaign=ChargingIntoAsia-yt-mock

📝 Try this case on your own and read through sample answers with the full PDF:

https://www.rocketblocks.me/full-consulting-cases/market-entry-automotive-asia.php?utm_source=youtube&utm_medium=video&utm_campaign=ChargingIntoAsia-yt-mock

➡️ Book a 1-on-1 coaching session with Ben here: https://www.rocketblocks.me/coaches/ben-wilson.php?utm_source=youtube&utm_medium=video&utm_campaign=ChargingIntoAsia-yt-mock

➡️ Book a 1-on-1 coaching session with Tessa here: https://www.rocketblocks.me/coaches/tessa-peerless.php?utm_source=youtube&utm_medium=video&utm_campaign=ChargingIntoAsia-yt-mock

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