The McKinsey Website Celebrates Its 30th Anniversary
•February 27, 2026
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Why It Matters
The evolution of McKinsey.com shows how digital and AI integration can amplify a firm’s thought leadership and client reach, setting a benchmark for the consulting industry.
Key Takeaways
- •McKinsey launched its first website on Feb 29, 1996.
- •Visitor growth from 350 daily to 100 million annually.
- •Integrated digital platform now includes AI-driven insights and mobile app.
- •COVID-19 accelerated the site’s role as global insight hub.
- •AI tools like Ask McKinsey enhance rapid, human‑guided answers.
Summary
The video marks the 30th anniversary of McKinsey’s corporate website, tracing its launch on February 29, 1996, and celebrating three decades of digital evolution.
From an initial 350 daily visits from 20 countries, the site grew to over one million monthly users by the 2010s and now attracts roughly 100 million visitors annually. Milestones include richer career content, a mobile‑first Insights app in 2013, and the consolidation of knowledge, client service and communications under a single digital roof.
During the COVID‑19 pandemic, mckenzie.com became the primary global source for rapid insight, while recent AI‑driven tools such as Ask McKinsey, launched in 2025, deliver interactive, human‑guided answers at scale.
The journey illustrates how a professional services firm can leverage emerging technologies to maintain thought‑leadership, enhance client engagement, and secure a competitive edge in an increasingly digital marketplace.
Original Description
#mckinsey #mckinseyandcompany #internethistory
We look back at the history of McKinsey.com, a website that’s gone from just a few clicks a day to millions of monthly visits with insights that drive impact.
Before social feeds, before smartphones, there was McKinsey.com. First launched on Feb. 29th, 1996, our website has changed dramatically over the past 30 years, evolving to keep up with the rapid expansion of the internet, the growth of social media, the impact of the pandemic, and now, the emergence of AI. In this video, we explore where McKinsey.com came from and where it's headed next.
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