
The New Warehouse
Finding a Home for Excess 3PL Inventory
Why It Matters
Excess inventory drives waste, costs, and environmental impact across the logistics industry, while many nonprofits struggle to secure essential supplies. By bridging these two worlds, Stock offers a scalable solution that reduces landfill, improves 3PL efficiency, and supports charitable missions, making the episode especially relevant as e‑commerce growth accelerates and sustainability becomes a priority.
Key Takeaways
- •90% of Shopify brands fail, creating excess 3PL inventory.
- •Stock matches surplus stock to nonprofits within hours, not weeks.
- •3PLs earn 75¢ tax credit per donated dollar, above liquidation.
- •Faster donations free warehouse space, boosting turnover and revenue.
- •1.5 million U.S. nonprofits need inventory, creating large market.
Pulse Analysis
The rapid churn of Shopify‑based brands has left 3PL operators with mounting piles of unsold goods. Roughly ninety percent of these retailers fold within three years, turning warehouses into storage traps and driving up operational costs. Traditional liquidation routes are slow—averaging sixteen weeks—and return a paltry eight cents on the dollar, forcing 3PLs to shoulder disposal fees while valuable space sits idle. This inventory glut not only erodes profit margins but also hampers overall supply chain efficiency.
Enter Stock, a software‑driven marketplace that instantly connects excess inventory to a network of over 1.5 million U.S. nonprofits. By leveraging real‑time matching algorithms, Stock can pair a pallet of mixed SKUs with a charitable organization in hours, delivering the goods within days. The platform offers 3PLs a flat‑rate subscription, turning donations into a revenue‑positive channel. Tax incentives amplify the benefit—donors can claim roughly 75¢ for every dollar of fair‑market value, dwarfing the meager returns from conventional liquidation. Speed, transparency, and a purpose‑driven outlet redefine how surplus stock is handled.
For 3PLs, the value proposition extends beyond tax savings. Rapid removal of deadstock frees up critical warehouse capacity, enabling higher inventory turns and generating additional monthly revenue. The streamlined process reduces handling costs, eliminates the need for waste‑management contracts, and enhances brand reputation through corporate social responsibility. As nonprofits increasingly seek specific inventory to fulfill mission‑critical needs, the market for donated goods expands, positioning Stock as a scalable, high‑impact solution that aligns financial performance with social impact.
Episode Description
In this episode of The New Warehouse Podcast, Kevin chats with Abby Nawrocki, CEO and Founder of Stock. Abby brings deep experience in operations and logistics, having worked with companies like DHL, Radial, Shopify, and Flexport. Her company, Stock, focuses on solving a growing supply chain problem: excess 3PL inventory.
Through a marketplace model, Stock connects warehouses and brands with nonprofit organizations that can use surplus goods. The conversation explores how excess 3PL inventory builds up, why traditional liquidation often fails, and how alternative channels, such as donation, can create both financial and social value for modern warehouse operators.
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