Dan Deming's ADBE Example Trade

Schwab Network
Schwab NetworkMar 13, 2026

Why It Matters

The CEO transition and downward analyst revisions heighten downside risk and volatility for a major software bellwether, while Deming’s options setup shows a way for traders to construct a defined-risk bullish play if support holds. Broader dollar and interest-rate dynamics could amplify sector and market pressure, affecting sentiment for tech and cyclicals.

Summary

Adobe shares plunged after Thursday’s earnings and CEO Shantanu Narayen’s surprise departure, trading near seven-year lows and off about 6.5% in the session. Analysts reacted by trimming targets and ratings—Barclays downgraded to equal-weight with a $275 target, Wells Fargo cut its target to $330 (from $405), while BMO and UBS sit around $285–$290. JM Financial’s Dan Deming outlined an example options trade: sell an April 15 put spread around the 245/215 area and buy a 270 call while the stock trades near $252, a structure that can be entered for a slight credit to get long just below support and capture upside above 270. He also flagged broader market risks, citing a firmer dollar, moves in short-term rates, and the S&P 6700 technical pivot as things to watch next week.

Original Description

Dan Deming and Sam Vadas react to the latest earnings move from Adobe (ADBE) as shares fall to a near 7-year low. Dan wonders if the selling pressure is a "canary in the coal mine" for the overall AI trade. He demonstrates an example options strategy for ADBE before providing his takeaways on this week's tumultuous trading environment with back-and-forth swings in the energy space.
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