Swiss Side Refreshes Gravon Carbon 500 Gravel Wheels with 50 Mm Rims and Lower Price

Why It Matters

By delivering a lightweight, aero‑optimized gravel wheel at a sub‑€1,200 price, Swiss Side challenges premium pricing and could accelerate adoption of high‑end gravel components among serious cyclists.

Key Takeaways

• 50 mm deep carbon rim balances aero and durability
• Weight reduced to 1,620 g, 126 g lighter than previous
• Price starts at €1,199, undercutting comparable high‑end wheels
• Hooked tubeless design supports higher tire pressures safely
• Fits 35‑65 mm tires, offering broad gravel compatibility

Pulse Analysis

The gravel wheel segment has traditionally been a trade‑off between durability and aerodynamic efficiency, with most manufacturers favoring robust, heavier rims for rough terrain. As gravel racing gains popularity, riders increasingly demand components that can deliver road‑like speed without sacrificing off‑road resilience. Swiss Side’s decision to introduce a 50 mm deep rim reflects this shift, positioning the Gravon Carbon 500 V2 as a hybrid solution that bridges the gap between pure gravel durability and aero performance typically reserved for road wheels.

Technically, the V2 leverages a hooked tubeless rim profile that enhances tire security and permits higher pressure settings, a notable advantage over conventional hookless designs. Coupled with DT Swiss 350 Spline hubs and a blend of DT Aerolite and Aero Comp straight‑pull spokes, the wheelset achieves a 1,620 g total weight—126 g lighter than its predecessor—while maintaining structural integrity across a 35‑65 mm tire range. The 24 mm internal width and 36.5 mm external width are optimized for 40‑45 mm tires, delivering a balanced aerodynamic envelope without compromising the compliance needed for rough gravel sections.

Pricing the Gravon Carbon 500 V2 at €1,199 direct disrupts the premium gravel wheel market, where comparable carbon options often exceed €1,500. This aggressive pricing strategy could pressure rivals to reconsider cost structures and accelerate innovation cycles. For consumers, the lower entry point expands access to high‑performance carbon wheels, potentially increasing market share for Swiss Side and influencing broader industry trends toward more affordable, aero‑centric gravel equipment.