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Product analytics and growth measurement relevant to performance marketing

Leaving Guesswork Behind: How Temporal Increased Sign-Ups by Doubling Down on PLG
News•Apr 6, 2026

Leaving Guesswork Behind: How Temporal Increased Sign-Ups by Doubling Down on PLG

Temporal, an open‑source developer platform, embraced product‑led growth with self‑service sign‑ups but struggled due to fragmented data. Partnering with Amplitude unified web and product analytics into a single source of truth, revealing that most sign‑ups came from newcomers and exposing funnel friction. Leveraging these insights, Temporal revamped messaging, cut activation friction by about 50%, and drove a five‑fold increase in weekly sign‑ups while improving retention and cross‑team expansion. The new data foundation also powers AI‑driven search visibility and cross‑team experimentation.

By Amplitude
Amplitude at SXSW: Our AI Cookout for Startups
News•Apr 3, 2026

Amplitude at SXSW: Our AI Cookout for Startups

Amplitude hosted an AI Cookout at SXSW 2026, gathering four Y Combinator‑backed founders to discuss building startups in an AI‑saturated market. The panel emphasized that while large language models lower technical barriers, competitive advantage now hinges on human factors—taste, context,...

By Amplitude
How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth
News•Apr 3, 2026

How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth

DeFacto partnered with Papersource to deploy Amplitude, consolidating web, mobile, and campaign data onto a single analytics platform. The unified system cut reporting cycles from weeks to days and boosted monthly experimentation by four times. Self‑service dashboards now let product,...

By Amplitude
We Built Our Own PR Agents, and You Can Too
News•Mar 27, 2026

We Built Our Own PR Agents, and You Can Too

Developers are now able to build custom pull‑request (PR) agents that run any specialized skill, from analytics instrumentation to documentation syncing, using a generic prepare‑review‑publish workflow. The pattern, borrowed from Cursor’s Bugbot Autofix, isolates the agent in a Cloudflare Sandbox,...

By Amplitude
How Healthcare Teams Use Amplitude AI with Confidence & Safety
News•Mar 25, 2026

How Healthcare Teams Use Amplitude AI with Confidence & Safety

Amplitude has introduced its Global Agent AI, an analytics assistant that operates on the same governed data healthcare teams already use. The AI analyzes events, funnels, and cohorts, delivering natural‑language insights while respecting existing role‑based access controls and avoiding exposure...

By Amplitude