Podcast•Mar 31, 2026•27 min
#69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo
In this episode, Simi Dewan talks with Trevor Glue, Marketing Director at Ricardo, about the brand research they commissioned to smooth the integration of e3 Modeling after its acquisition. The research, using depth interviews, validated Ricardo’s assumptions, revealed e3’s unique positioning as both a commercial and academic entity, and clarified how customers perceive the e3 brand versus its product names. These insights helped shape Ricardo’s go‑to‑market strategy, internal communications, and operational decisions, ensuring employee buy‑in and a cohesive brand narrative.
