ButterZero
Butter Wines, known for its Butter Chardonnay, has launched ButterZero, a non‑alcoholic wine line featuring four varietals—Sparkling Rosé, Sauvignon Blanc, Chardonnay and Pinot Noir. Each 750‑ml bottle contains less than 0.5% ABV and no more than 65 calories, and retails for $12.99. The company positions ButterZero as a premium, low‑calorie alternative for consumers seeking social drinking occasions without alcohol. Founder John Anthony Truchard emphasizes the product’s quality and its fit within expanding adult‑beverage occasions.
Culture Pop Soda Delivers Nostalgic Taste with Better-for-You Benefits
Culture Pop Soda, founded in 2020 in Watertown, Massachusetts, is positioning itself as a healthier alternative in the carbonated soft drink market by offering probiotic, prebiotic beverages made with organic fruit juice and no refined sugars or artificial sweeteners. The...
Proda Soda
Proda, co‑founded by wellness entrepreneur Matthew Postlethwaite and former Suja Juice CEO Jeff Church, has launched an all‑natural, protein‑infused soda. The drink comes in seven nostalgic‑modern flavors, each 12‑ounce can delivering 10 g of whey protein isolate, 3 g of fiber, zero...
Truck Battery Manufacturers Invest in Tools to Support Lifecycle
Truck battery makers are rolling out new lifecycle tools and chemistries to curb downtime and extend service life. Clarios introduced Battery Manager Pro, a remote monitoring platform that predicts failures and auto‑delivers replacements. EastPenn unveiled Fahrenheit technology, claiming a 50%...
Aplós Dragon Fruit Martini
Aplós, the non‑alcoholic spirits brand, unveiled its Dragon Fruit Martini ready‑to‑drink cocktail on April 8, 2026. The beverage blends dragon fruit, kiwi, black tea, lemon verbena and Sarawak peppercorn, and is built on Aplós Arise, a functional zero‑proof spirit. It incorporates adaptogens such...
Thermo Fisher Scientific Reveals Beverage Quality Testing Technology
Thermo Fisher Scientific has launched the SureTect Beverage Spoilage Multiplex qPCR Assay, an industry‑first test developed with Coca‑Cola Europacific Partners. The assay uses quantitative PCR to detect more than 100 spoilage‑causing microorganisms in beverages, delivering results in hours instead of...
Keurig Dr Pepper Acquires JDE Peet’s
Keurig Dr Pepper (KDP) announced it has acquired 96.22% of JDE Peet’s shares, creating a combined coffee powerhouse. The deal will be followed by a detailed integration focused on operational excellence, synergy capture, and leadership alignment. KDP plans to separate into...
Dirty Mountain Dew Hits Shelves Nationwide
Mountain Dew (PepsiCo) has released Dirty Mountain Dew, a dirty‑soda‑inspired carbonated drink, across the United States. The product ships in 20‑ounce bottles and 12‑packs of 12‑ounce cans, with both full‑sugar and Zero Sugar formulations. The launch leverages a 600% year‑over‑year...
Sports Recovery, Bone and Joint Health Beverages Attract the Everyday Consumer
The sports and recovery beverage market is moving beyond elite athletes to everyday consumers, driven by a surge in functional wellness demand. Nielsen data shows U.S. sales have risen 458.8% over the past five years, while brands like PURIS, Vital Proteins...
SkyPop Protein Soda
SkyPop, formerly DON’T QUIT, launched a national line of protein sodas featuring 10 grams of whey protein, zero sugar and 45 calories per can. The portfolio includes eight flavors ranging from classic root beer to novel strawberry cotton candy. CEO Mark French highlighted...
Recasting Our Point of Reference in Beverage
The beverage industry is moving away from internal incubators toward acquiring already‑scaled brands, as giants like Coca‑Cola and Pepsi shift focus after shutting down VEB and Hive. This strategic pivot reflects a broader realization that large‑company systems excel at scaling,...
Jones Soda Expands Fallout Beverage Platform with New Pack
Jones Soda Co. is launching a national rollout of its Fallout‑inspired Sunset Sarsaparilla 12‑pack to club‑store locations across the United States and Canada. The distribution expands a previously limited‑release product into a full‑scale club‑channel format, leveraging its licensing deal with...
Coca-Cola Unites Foodservice Partners in Latest Campaign
On April 2, 2026, Coca‑Cola launched the U.S. “And a Coke” campaign, uniting 13 major food‑service partners such as Arby’s, Domino’s and Wendy’s. The campaign, debuting in cinemas on April 3, features three TV spots that culminate with the tagline...
GALLO Completes Acquisition of Four Roses Bourbon
GALLO has completed the purchase of Four Roses Bourbon from Kirin Holdings, returning the iconic brand to U.S. family ownership after 83 years. The deal keeps Master Distiller Brent Elliott and the existing team intact, preserving the bourbon’s heritage recipes....
Evan Williams Celebrates Universities with Specialty Bottles
Evan Williams introduced five limited‑edition Single Barrel Bourbon Nation Collegiate bottles, each honoring a specific university—Alabama, Florida, Syracuse, TCU, and South Carolina. The bottles feature school logos, wax‑dipped colored tops, and are hand‑selected from individual barrels at 43.3% ABV. They...
Rebel Bourbon Rebel Root Beer
Rebel Bourbon has re‑launched its Rebel Root Beer Whiskey, a fan‑favorite infused with classic root‑beer flavors. The spirit is bottled at 70 proof (35% ABV) and sold nationwide in 750‑ml bottles for $19.99 and 50‑ml miniatures for $0.99. The product...
Spirits Market Faces Shifting Landscape, RTDs Continue to Drive Growth
The U.S. spirits market showed modest overall growth in 2025, with total volume up about 1% while dollar sales fell roughly 3%. Ready‑to‑drink (RTD) cocktails drove the positive side, expanding 20% in volume and capturing a larger share of total...
US Spirits Exports Decline 3.8% in 2025
U.S. spirits exports fell 3.8% in 2025 to $2.37 billion, driven by sharp drops in Canada and the European Union as trade bans and tariff threats took hold. Excluding Canada, exports rose 2.5%, showing resilient demand in other regions. Whiskey remained...
Natalie’s Carrot Juice
Natalie’s Orchid Island Juice Co., part of Perricone Farms, has introduced a 100% carrot juice sold in 32‑ounce and 56‑ounce bottles. The product is vegan, kosher, non‑GMO, and contains no added sugars or artificial flavors, using a gourmet pasteurization process...
The World’s Largest BuzzBallz Makes Its Debut
BuzzBallz, a Sazerac brand, unveiled the world’s largest BuzzBallz – a 10‑foot, 3,000‑pound neon‑lit mobile lemonade stand – for one‑night pop‑ups in three U.S. cities. The stand serves the new Pink Lemonsqueezy cocktail, a 15% ABV, 200‑ml pink lemonade‑flavored drink,...
Health Needs, Technology Advancements Support Maturing Plant Protein Market
The U.S. plant‑protein beverage market has shifted from a niche segment to a mainstream category, now found in supermarkets, cafés and pharmacies. Consumer appetite for protein‑rich drinks spans morning coffees, workout recovery, and meal‑replacement occasions, driven by nutrition, weight‑management and...
Mike’s Hard Lemonade Launches Mike’s Dirty Lemonade, New Platform
Mike’s Hard Lemonade unveiled a new “Made with Real Character” platform aimed at Gen Z consumers seeking authenticity. The centerpiece is Mike’s Dirty Lemonade, a 4.5% ABV non‑carbonated hard lemonade available in four distinct flavors. The brand will roll out the...
Surfside Blueberry Lemonade and Half & Half Variety Pack
Surfside, a Stateside Brands label, unveiled a Blueberry Lemonade vodka RTD and a Half & Half Variety Pack featuring Iced Tea, Raspberry, Mango and Blackberry flavors. The new offerings arrive in spring, each 100‑calorie, 2‑gram sugar cans, priced at $10.99 for a...
Consumer Expectations Drive Innovation in Plastic Packaging
Consumer demand for portable, on‑the‑go beverage solutions is cementing PET as the packaging material of choice. PET bottles combine lightweight durability, cost efficiency, and versatile filling technologies, supporting single‑serve formats across water, tea, coffee and functional drinks. Sustainability pressures are...
Zero, Diet Extensions Keep Carbonated Soft Drink Market Fresh
The U.S. carbonated soft‑drink market reached $55.8 billion in 2025, with full‑sugar colas flatlining while zero‑sugar and diet extensions surged. Diet CSDs posted 11.8% year‑over‑year growth, narrowing the gap with regular sodas. Functional variants, especially prebiotic sodas, are delivering double‑digit growth...