BODYARMOR Sports Drink Expands with FIT Line
The Coca‑Cola Co. introduced BODYARMOR FIT, a new sparkling sports drink packaged in 12‑ounce slim cans. The zero‑sugar formula delivers 290 mg of electrolytes, 60 mg of caffeine, choline and green‑tea extract across five fruit‑forward flavors. The launch is backed by the "Fitness Never Rests" digital campaign featuring quarterback Joe Burrow. BODYARMOR FIT expands the brand beyond traditional bottled formats, targeting consumers who hydrate throughout the day, not just during workouts.
Beverage Innovations Bring Texture to Tipping Point
Hydrocolloids are emerging as the primary tool for achieving texture, stability, and mouthfeel in the fast‑growing functional and reduced‑sugar beverage market. Ingredients such as acacia gum, gellan, pectin, carrageenan and citrus fiber allow formulators to suspend proteins, rebuild viscosity lost...
The Wonderful Co., Southern Glazer’s Expand Wine Distribution Agreement
The Wonderful Co. has broadened its long‑standing distribution agreement with Southern Glazer’s Wine & Spirits, adding new territories for its premium labels. Justin Vineyards & Winery will enter ten additional markets such as Minnesota, Idaho and Utah, while Lewis Cellars...
Why Flavoring Relaxation Beverages Is More Complex than It Looks
The relaxation‑beverage market is booming as stress‑laden consumers seek non‑alcoholic calm alternatives. Formulators face a unique dilemma: aggressive masking is needed for earthy, bitter, and metallic notes from adaptogens like ashwagandha, reishi, magnesium, and valerian, yet the sensory target must...
NoBiggie Delivers New Solution for Kid’s Drink Market
NoBiggie, founded by former Glossier CMO Ali Weiss and ex‑Vita Coco VP Aytunc Atabek, has launched a line of sparkling juice drinks for kids. The collection offers four real‑fruit flavors in 7.5‑ounce aluminum mini cans, with no added sugars or dyes...
Other Half Brewing, Junior’s Restaurant and Bakery Announce Collab
Brooklyn’s Other Half Brewing and iconic Junior’s Restaurant have teamed up to release four limited‑edition, dessert‑inspired beers. The lineup includes an 8.5% Strawberry Dream Imperial IPA, a 6.5% Key Lime Cheesecake Sour IPA, a 6% Egg Cream Milk Stout, and...
Ingredient Suppliers Unveil Masking Technology, Study Results
Vitaquest International named Tim Condron as its new CEO, leveraging his two‑decade track record in FDA‑regulated manufacturing to accelerate growth. OSF Flavors unveiled a natural protein‑masking platform that combines aroma, trigeminal stimulation and texture modifiers to curb bitterness and astringency...
What to Consider when Working with Digestive Health Ingredients
The dietary fiber market is set to expand to $11.98 billion in 2026, reflecting a 9.3% CAGR driven by rising consumer focus on gut health. Beverage makers face steep formulation hurdles, as fiber ingredients can alter flavor, mouthfeel, viscosity, and stability....
Jameson Launches Limited-Edition MLS Bottles
Jameson has unveiled a limited‑edition bottle collection celebrating its second year as the Official Whiskey of Major League Soccer. The series features club‑specific designs for Chicago Fire, LA Galaxy, NYCFC and Orlando City, each bearing a QR code that directs...
Reworking Formulation with ADM
Archer Daniels Midland (ADM) highlighted five reformulation pillars—cleaner label, less sugar, more protein, less sodium, and optimized fat—to meet rising consumer demand for healthier food and beverage options. The company showcased new products, such as a zero‑sugar tribiotic soda and...
Almanac Beer Co. Flow
Almanac Beer Co. partnered with Aircapture to launch Flow – Clean Air Edition, a beer carbonated with CO₂ captured directly from the atmosphere using a modular Direct Air Capture (DAC) unit installed on the brewery floor. The system delivers 99.999% beverage‑grade CO₂,...
Urban Remedy Strawberry Collagen Meal Shake
Urban Remedy has added a strawberry flavor to its Organic Protein Collagen Meal Shake line, expanding the range to three options. The shakes, launched in 2024, deliver 28‑30 g of protein and 10 g of grass‑fed, organic hydrolyzed collagen per 16‑oz bottle....
Beverages Expected to Play Larger Role in Supporting GLP-1 Community
A November 2025 Kaiser Family Foundation poll shows 12% of U.S. adults are currently taking GLP‑1 drugs such as Ozempic or Wegovy, and 27% of households have at least one member on the medication. Adoption is highest among women and...
Slice Enters Dirty Soda Market
Slice, a Suja Life brand, launched Dirty Soda—a ready‑to‑drink version of the viral mix‑your‑own trend—at Target stores nationwide. The line debuts two flavors, Dirty Orange (60 calories) and Dirty Strawberry (50 calories), each sweetened with just 4 g of sugar and...
On The Rocks Passion Fruit Margarita, Sparkling Watermelon Margarita
On The Rocks Bartender Created Cocktails is launching two new ready‑to‑drink margaritas—a Passion Fruit Margarita and a Sparkling Watermelon Margarita. Both drinks are built around Hornitos Blanco tequila, house‑made triple sec and cane sugar, with the Passion Fruit offered in...