Evian, Jeff Koons Collaborate on Anniversary Bottles
evian marks its 200‑year anniversary with a global “200 Years Young” campaign that pairs the brand with artist Jeff Koons. The collaboration yields two limited‑edition glass bottles—pink still and blue sparkling—decorated with Koons’s iconic Balloon Dog motif and sold through select restaurants and retailers. The campaign also enlists tennis stars Carlos Alcaraz, Frances Tiafoe, Emma Raducanu and golfer Céline Boutier as brand ambassadors, while a line of rPET bottles will launch in May. The effort blends heritage storytelling, high‑profile art, and sustainability to refresh evian’s premium positioning.
Consumers Can’t Stay Away From Convenience Stores, Data Shows
A GSTV survey reveals that 92% of shoppers enjoy browsing convenience stores, with 46% actually making purchases and 33% frequenting them for game‑day snacks. Impulse triggers such as mood (71%) and promotions (66%) dominate new‑product trials, while 58% of consumers...
Waterloo Banana Berry Bliss, Melon Medley and Lemon Italian Ice
Waterloo Sparkling Water unveiled two new flavors—Banana Berry Bliss and Melon Medley—while reinstating Lemon Italian Ice as a permanent offering. The brand describes Banana Berry Bliss as a creamy banana‑berry blend with a hint of orange, and Melon Medley as...
Happy Adds 48-Ounce Size to Refrigerated Coffee Aisle
happy, the lifestyle coffee brand co‑founded by Craig Dubitsky and Robert Downey Jr., is launching a 48‑ounce refrigerated cold‑brew bottle. The product, offered in plain Cold Brew and Perfect Vanilla, arrives first in Kroger stores nationwide this April. Each bottle provides...
Crooked Pop
Crooked Pop, founded by former Bai CEO Ben Weiss, launched a hard‑soda line built on its proprietary Organic Super Dry Alcohol (OSA) derived from ancient grains. The debut includes Orange Cream, Blackberry and Cherry Lime, each delivering 80 calories, less...
Bang Lime Pop Drop
Bang Energy introduced Lime Pop Drop, a neon‑green, zero‑sugar energy drink that blends sharp lime candy flavor with its signature high‑performance formula. Each can delivers 300 mg of caffeine, positioning it alongside the brand’s flagship offerings. The product is now available nationwide through...
Pabst Blue Ribbon, Grillo’s Pickles Debut New Pickle Beer
Pabst Blue Ribbon and Grillo’s Pickles have teamed up to release a limited‑edition PBR × Grillo’s Pickle Beer, a 4.7% ABV lager that blends the classic PBR malt base with a dill‑forward pickle flavor. The brew will hit U.S. retailers nationwide on...
Wicked Weed Brewing Vicious Nectar
Wicked Weed Brewing has launched Vicious Nectar, a 9.1% ABV fruit‑forward beer debuting with a Watermelon flavor. The beer is sold in 19.2‑ounce cans and 12‑ounce six‑packs, initially in North Carolina, South Carolina and select Coastal Georgia markets. The company...
NETZSCH Pumps Highlights NEMO Dispensers
NETZSCH Pumps USA unveiled its NEMO Dispenser series, engineered for precise dosing of abrasive, viscous and shear‑sensitive fluids. The positive‑displacement, valve‑free design delivers low‑pulsation flow and optional heating for temperature‑sensitive products. Compact dimensions enable integration into automated lines, while multiple...
Reclassifying Wellness: Navigating the New Era of Scrutiny in the Soft Drinks Market
The soft‑drink sector is entering a new scrutiny era as consumers move beyond sugar cuts toward concerns about ultra‑processing and the impact of GLP‑1 weight‑loss drugs. Nearly half of global shoppers now recognize ultra‑processed beverages, while 17% are actively using...
Mark Anthony Group of Companies Announces Plans to Acquire The Finnish Long Drink
Mark Anthony Group of Companies announced plans to acquire The Finnish Long Drink, a fast‑growing ready‑to‑drink (RTD) brand. The deal builds on Mark Anthony’s existing exclusive distribution partnership in Canada and aims to expand the brand across North America. Co‑founders...
Truly Hard Seltzer Unveils Believe, USA Contest
Truly Hard Seltzer, the official hard seltzer of U.S. Soccer, launched the "Believe, USA" campaign ahead of the 2026 World Cup. The brand is running a nationwide contest to rename a town "Believe, USA" and will install branded signage, lampposts...
Woodford Reserve Unveils $5,000 Mint Julep Cup Program
Woodford Reserve launched its $5,000 Mint Julep Charity Cup program to mark the United States' 250th anniversary and the 152nd Kentucky Derby. The collection comprises 152 hand‑crafted cups—76 polished pewter at $2,000 and 76 gold‑plated versions at $5,000—each featuring a...
ButterZero
Butter Wines, known for its Butter Chardonnay, has launched ButterZero, a non‑alcoholic wine line featuring four varietals—Sparkling Rosé, Sauvignon Blanc, Chardonnay and Pinot Noir. Each 750‑ml bottle contains less than 0.5% ABV and no more than 65 calories, and retails...
Partnerships Excite Ingredient Market
Ingredient supplier Wixon named Jason Williams, a veteran with more than 25 years in the sector, as chief commercial officer, tasking him with expanding industrial and protein sales and tightening project‑management and marketing. At the same time, Apura Ingredients partnered with NewTree...