Jones Soda Expands Fallout Beverage Platform with New Pack
Jones Soda Co. is launching a national rollout of its Fallout‑inspired Sunset Sarsaparilla 12‑pack to club‑store locations across the United States and Canada. The distribution expands a previously limited‑release product into a full‑scale club‑channel format, leveraging its licensing deal with Bethesda Softworks. Each pack includes exclusive collectible postcards, aiming to boost fan engagement and repeat purchases. The company projects meaningful incremental revenue from the launch throughout 2026.
Coca-Cola Unites Foodservice Partners in Latest Campaign
On April 2, 2026, Coca‑Cola launched the U.S. “And a Coke” campaign, uniting 13 major food‑service partners such as Arby’s, Domino’s and Wendy’s. The campaign, debuting in cinemas on April 3, features three TV spots that culminate with the tagline...
GALLO Completes Acquisition of Four Roses Bourbon
GALLO has completed the purchase of Four Roses Bourbon from Kirin Holdings, returning the iconic brand to U.S. family ownership after 83 years. The deal keeps Master Distiller Brent Elliott and the existing team intact, preserving the bourbon’s heritage recipes....
Evan Williams Celebrates Universities with Specialty Bottles
Evan Williams introduced five limited‑edition Single Barrel Bourbon Nation Collegiate bottles, each honoring a specific university—Alabama, Florida, Syracuse, TCU, and South Carolina. The bottles feature school logos, wax‑dipped colored tops, and are hand‑selected from individual barrels at 43.3% ABV. They...
Rebel Bourbon Rebel Root Beer
Rebel Bourbon has re‑launched its Rebel Root Beer Whiskey, a fan‑favorite infused with classic root‑beer flavors. The spirit is bottled at 70 proof (35% ABV) and sold nationwide in 750‑ml bottles for $19.99 and 50‑ml miniatures for $0.99. The product...
Spirits Market Faces Shifting Landscape, RTDs Continue to Drive Growth
The U.S. spirits market showed modest overall growth in 2025, with total volume up about 1% while dollar sales fell roughly 3%. Ready‑to‑drink (RTD) cocktails drove the positive side, expanding 20% in volume and capturing a larger share of total...
US Spirits Exports Decline 3.8% in 2025
U.S. spirits exports fell 3.8% in 2025 to $2.37 billion, driven by sharp drops in Canada and the European Union as trade bans and tariff threats took hold. Excluding Canada, exports rose 2.5%, showing resilient demand in other regions. Whiskey remained...
Natalie’s Carrot Juice
Natalie’s Orchid Island Juice Co., part of Perricone Farms, has introduced a 100% carrot juice sold in 32‑ounce and 56‑ounce bottles. The product is vegan, kosher, non‑GMO, and contains no added sugars or artificial flavors, using a gourmet pasteurization process...
The World’s Largest BuzzBallz Makes Its Debut
BuzzBallz, a Sazerac brand, unveiled the world’s largest BuzzBallz – a 10‑foot, 3,000‑pound neon‑lit mobile lemonade stand – for one‑night pop‑ups in three U.S. cities. The stand serves the new Pink Lemonsqueezy cocktail, a 15% ABV, 200‑ml pink lemonade‑flavored drink,...
Health Needs, Technology Advancements Support Maturing Plant Protein Market
The U.S. plant‑protein beverage market has shifted from a niche segment to a mainstream category, now found in supermarkets, cafés and pharmacies. Consumer appetite for protein‑rich drinks spans morning coffees, workout recovery, and meal‑replacement occasions, driven by nutrition, weight‑management and...
Mike’s Hard Lemonade Launches Mike’s Dirty Lemonade, New Platform
Mike’s Hard Lemonade unveiled a new “Made with Real Character” platform aimed at Gen Z consumers seeking authenticity. The centerpiece is Mike’s Dirty Lemonade, a 4.5% ABV non‑carbonated hard lemonade available in four distinct flavors. The brand will roll out the...
Surfside Blueberry Lemonade and Half & Half Variety Pack
Surfside, a Stateside Brands label, unveiled a Blueberry Lemonade vodka RTD and a Half & Half Variety Pack featuring Iced Tea, Raspberry, Mango and Blackberry flavors. The new offerings arrive in spring, each 100‑calorie, 2‑gram sugar cans, priced at $10.99 for a...
Consumer Expectations Drive Innovation in Plastic Packaging
Consumer demand for portable, on‑the‑go beverage solutions is cementing PET as the packaging material of choice. PET bottles combine lightweight durability, cost efficiency, and versatile filling technologies, supporting single‑serve formats across water, tea, coffee and functional drinks. Sustainability pressures are...
Zero, Diet Extensions Keep Carbonated Soft Drink Market Fresh
The U.S. carbonated soft‑drink market reached $55.8 billion in 2025, with full‑sugar colas flatlining while zero‑sugar and diet extensions surged. Diet CSDs posted 11.8% year‑over‑year growth, narrowing the gap with regular sodas. Functional variants, especially prebiotic sodas, are delivering double‑digit growth...