Buffer Resources

Social Media Engagement: 11 Ways to Boost Yours + Why It Matters

Buffer’s latest guide breaks down social media engagement, defining it as any user interaction and highlighting platform‑specific rates—from roughly 6.2% on LinkedIn to 2.5% on X. The report shows that comments, shares, saves and replies carry more algorithmic weight than simple likes, and that format selection (e.g., carousels on LinkedIn, reels on Instagram) dramatically influences performance. It also stresses the importance of two‑way conversation, urging brands to actively respond to comments and DMs. Finally, the guide offers 11 actionable tactics, from analytics audits to trend leveraging, to help marketers lift engagement and amplify reach.