Built by Business: Amazon FBA, E-Commerce, Brand Building

#527 - The Piggyback Method: Build an Amazon Brand Without Starting From Zero with The Zab Twins

In this episode Andy explains the "Piggyback Method," a strategy for launching an Amazon brand by leveraging existing product demand rather than building from scratch. The Zab Twins share how piggybacking on proven listings outperforms traditional retail and supplier models, and they discuss how Amazon’s platform removes many startup hurdles. They also highlight the role of AI in accelerating product research, sourcing, and launch execution, making brand creation faster and cheaper. Listeners walk away with a clear, actionable framework for starting an Amazon business without the usual analysis paralysis.