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CMO2CRO

CMO2CRO

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Transitioning from CMO to CRO; lessons on leading sales, comp, forecasting, and team-building

Here's What I Learned After 100 Posts on Substack
News•Mar 18, 2026

Here's What I Learned After 100 Posts on Substack

The author celebrated 100 Substack posts for Tracy’s Tidbits, reflecting on lessons learned about audience composition, publishing cadence, and content formats. Consistency—publishing every Wednesday—proved essential, while cross‑posting to LinkedIn emerged as the primary traffic source. Visuals and short “Notes” added engagement, and a modest subscription model evolved from organic payments rather than aggressive gating. The experience underscored that momentum, clarity, and a service‑oriented monetization approach outweigh perfect niche targeting.

By CMO2CRO
Senior Buyers Can Smell Your InMail From a Mile Away
News•Mar 11, 2026

Senior Buyers Can Smell Your InMail From a Mile Away

The article warns that senior buyers can instantly detect AI‑generated LinkedIn InMails that follow generic templates. It critiques five common AI‑driven outreach patterns—forced personalization, problem assumptions, teaser insights, fake mutual connections, and research requests—showing how each erodes credibility. The author...

By CMO2CRO