Lancôme Debuts 'Culturally-Driven’ The Devil Wears Prada 2 Collaboration. That’s All
Lancôme, a L’Oréal brand, has become the signature skin‑care partner for the upcoming film *The Devil Wears Prada 2*. The partnership launches the Absolue Longevity MD line on May 1, a range built on Timeline’s Mitopure technology that targets the skin’s biological age. A campaign video titled “The Absolue Impossible Task” features actors reprising their movie roles, blending the film’s fashion narrative with product storytelling. The initiative includes a loyalty‑member pre‑sale and a coordinated rollout across digital, social, and retail channels.
Hair Longevity Set to Be Beauty’s Next Big Movement
The beauty sector is pivoting from corrective to preventive care, extending the longevity science trend to hair. Brands are now framing hair products around scalp health, follicle function, and long‑term fiber integrity rather than short‑term cosmetic fixes. LVMH’s research into...
Opinion: How Label Ingredients Have Become Table Stakes for Emerging Brands
Emerging beauty brands are increasingly centering their positioning on clean labels, natural ingredients, cruelty‑free testing and transparent, clinically backed efficacy claims. The natural personal‑care segment now represents roughly 7.5% of the global market but has surged at a 9.2% CAGR...
Beauty Brands Are Failing Millennials. This Is How They Can Turn It Around in 2026
Beauty brands are missing the mark with millennials, the United States’ biggest beauty spenders, who average $2,670 per year. While marketers chase Gen Z trends and older‑age lines, millennials feel overlooked despite outspending Gen Z and boomers. Campaigns that rely on “millennial...
LVMH Sales Sink on Disappointing Beauty Performance Offset by Sephora
LVMH reported a 6% drop in first‑quarter 2026 revenue to €19.1 bn (about $21 bn), though organic sales rose 1%. The group’s Perfume & Cosmetics division fell 6% on a reported basis, while its Selective Retailing arm, led by Sephora, posted 4%...
Patrick Starrr’s One/Size Names First Brand Ambassadors for ‘New Era of Artistry’
Cosmetics brand One/Size by Patrick Starrr has appointed its first brand ambassadors as it expands globally. Influencer‑makeup artist Spencer Hedges, with over five million followers, joins as Global Brand Ambassador, while veteran celebrity artist Shanell Sorrells becomes the brand’s Educator...
MUA Bobbi Brown Claims Last Two Years at Namesake Brand Left Her ‘Miserable’
Bobbi Brown, the iconic makeup artist who sold her namesake brand to Estée Lauder for $74.5 million in 1995, stayed on for 22 years before departing in 2016, describing her final two years as "pretty miserable." A 25‑year non‑compete prevented her from...
Kayali’s Mona Kattan on Building a Fragrance Empire that Taps Into the ‘Personal’
Kayali, founded in 2018 by Mona Kattan, has evolved from a Huda Beauty offshoot into a standalone fragrance brand backed by private‑equity firm General Atlantic. The company’s "fragrance wardrobe" strategy encourages consumers to layer scents, resulting in some of the...
Huda Beauty Taps Into Y2K Café Culture for US Pop-Up Celebrating New Collection
Huda Beauty is launching its Strawberry Latte Collection with a one‑day takeover of three Fellini Café locations in New York City on April 18. Customers who purchase Huda products at Sephora receive a free strawberry latte, while surprise gifting and shareable...
Dolce & Gabbana Names New Co-CEO Amid Leadership Shake-Up
Italian luxury house Dolce & Gabbana announced Stefano Cantino as co‑CEO, joining founder Alfonso Dolce, who will serve as chairman. The move follows co‑founder Stefano Gabbana’s resignation from the chairman role, though he will remain the brand’s creative director. D&G...
K18’s New Pro Artist Program Will Elevate Stylists Shaping the Future of Hair
K18, the Unilever‑owned biomimetic hair‑science brand, has unveiled a Pro Artist Program aimed at independent stylists who educate peers. The initiative offers advanced hair‑science courses, product resources, and promotional opportunities, positioning participants as brand ambassadors. Launching across major markets—including the...
Unilever to Buy US Supplement Brand Grüns as It Doubles Down on Wellbeing
Unilever announced it will acquire U.S. supplement brand Grüns, a fast‑growing player in the greens‑supplement category. The deal, expected to close later this year pending regulatory approval, underscores Unilever’s pivot toward premium beauty and wellbeing segments in the United States....
L’Oréal Appoints Global Chief Commercial Officer for Its Consumer Products Division
L’Oréal has appointed Stijn Demeersseman as Global Chief Commercial Officer of its Consumer Products Division. Demeersseman returns after a stint at Amazon, where he led UK retail media and advertising account management. In his new role he will coordinate across...
Japanese Fermentation Wisdom for Gentle, Effective Cleansing
Rice bran, long celebrated in Japan’s nukazuke fermentation, is rich in γ‑oryzanol, vitamins and ceramides. Leveraging this heritage, a proprietary micronisation process creates a smooth rice‑bran base that is then fermented with Lactobacillus plantarum for 18‑24 hours. The resulting Rice...
Ulta Beauty CEO Hails Space NK Deal and Hints at Potential US Stores for the Chain
Ulta Beauty announced the acquisition of UK high‑street retailer Space NK for roughly $380 million, a deal completed in July 2025. CEO Kecia Steelman highlighted the UK’s fast‑growing market and Space NK’s strong culture as key reasons for the purchase. She emphasized that Ulta...
