Donni Davy, the lead makeup artist for HBO's Euphoria, is expanding her maximalist brand Half Magic into the UK through a Sephora boutique launch. The line, co‑founded with A24 after the show's looks went viral, will ride the momentum of season three premiering in April. Funding secured for retail expansion will support the new distribution channel. Davy’s Los‑Angeles‑rooted creativity now targets British consumers seeking bold, narrative‑driven cosmetics.
Credo Beauty, True Botanicals and eight other brands have been selected for Kelp CoLab, a new R&D programme launched by GreenWave and ingredient supplier Macro Oceans. The initiative will help participants formulate products using kelp‑derived ingredients sourced from regenerative ocean...
Coty has opened “My Scent Edit,” an AI‑enhanced fragrance concept store inside Langham Beauty in Hong Kong’s Mong Kok district. The shop‑in‑shop showcases brands such as Calvin Klein, Gucci and Kylie Cosmetics, and offers AI‑driven digital consultations, an AI photo booth, and...
Johnson & Johnson’s consumer arm, now Kenvue, agreed to a $4.7 million settlement over claims that its Neutrogena Skin360 app captured and stored users' facial biometric data without proper consent, violating Illinois’ Biometric Information Privacy Act (BIPA). Plaintiffs alleged the app...
Kylie Cosmetics topped the U.S. beauty brand social performance rankings for January, propelled by the launch of its new perfume, Cosmic Intense. On Traackr’s influencer‑marketing platform, the brand surged 47 positions to rank fifth overall and captured 83 % of its...
Natural Spa Factory’s Low‑Volume High‑Mix (LVHM) model lets emerging and premium brands produce small‑batch, multi‑format products without sacrificing professional‑grade formulation, quality control, or compliance. By consolidating formulation, filling, packaging, printing, fulfillment and dropshipping under one roof, the factory reduces handoffs...
Taiwan’s beauty sector, long known for OEM and ODM production, is emerging as a distinct consumer‑facing movement dubbed T‑beauty. The island is gaining global recognition for dermatological and scalp‑care brands, as well as technically precise makeup innovations. Industry leaders such...
K‑beauty brand Anua has teamed up with luxury UK café chain EL&N to launch a limited‑edition Honey Glaze Cake that comes with a complimentary Anua skin‑care duo. The cake, priced at £8.50, includes coconut frangipane, peach jelly glaze, mousse and...
Calvin Klein Fragrances, owned by Coty, has appointed Spanish singer Rosalía as the ambassador for its newly launched Euphoria Elixirs collection. The line adds three intense eau de parfum variants—Solar, Magnetic and Bold—each built around a high‑concentration vanilla base and...
Beauty sales rose in 2025, yet consumer confidence remains low, signaling a nuanced market shift. Luxury shoppers now prioritize value and performance over brand logos, often pairing high‑end items with affordable alternatives. This “shopping high and low” behavior reflects a...
The beauty sector has faced a wave of closures and insolvencies in early 2026, with Malin + Goetz shutting all UK stores, AS Beauty pulling the plug on CoverFX and Mally Beauty, and Claire’s UK entering administration again. Rumors suggest Gwen Stefani’s Gxve Beauty has folded...
Beauty brands have long leveraged pop‑up events to generate buzz, but the tactic has become ubiquitous, filling social feeds with cafés, trucks, and immersive experiences. Companies like MCoBeauty now use pop‑ups primarily to build community and credibility rather than drive...
Sampling Innovations Europe unveiled three eco‑focused sampling formats—Easy Dose, Thermoformed and Multi‑Use Sachet with Cap—to meet rising consumer and regulatory demands for greener beauty packaging. Easy Dose delivers 98% product optimisation using single‑material PP, paper or aluminium, while the ultra‑light...
Molpack unveiled a comprehensive new packaging portfolio for cosmetics, including 100 % recyclable, PCR‑based stick containers in 10‑50 ml sizes, a lightweight 10 ml lip jar with low MOQ and accelerated lead times, and a single‑material powder brush featuring antimicrobial bristles and refill...
Gattefossé unveiled its Haute Couture formula collection, a six‑product line that translates runway materials—cotton, velvet, silk, cashmere, elastane and vinyl—into sensory skin‑care textures. The series stems from a year of R&D and features proprietary actives such as Emulium® Dolcea MB, Lipocire™ A SG and...