Hailey Bieber’s Rhode Taps Love Story’s Sarah Pidgeon as Face of Spring Collection
Hailey Bieber’s e.l.f.-owned beauty brand Rhode has signed actress Sarah Pidgeon as the face of its spring collection. The line introduces two new Pocket Blush shades—Teacup pink and Candy Apple red—the first red hue for the product. Limited‑edition Peptide Lip Tints Sweet Pea and Pretzel, plus matching MagSafe‑compatible Lip Cases, round out the launch. All items become available on March 9.
Target to Launch Premium Beauty Studio Spaces as Part of Turnaround Strategy
Target announced a $2 bn turnaround plan aimed at reviving growth after several quarters of sales decline. Central to the strategy is the rollout of premium Beauty Studios that combine specialty‑level presentation with broad accessibility, alongside a 30% expansion of its...
Discover the Expert Voices Driving Innovation in Skin Science and Longevity
The Anti‑Ageing Skin Care Conference 2026 will be held June 23‑24 at the Royal College of Physicians, featuring two days of presentations on healthy ageing, biomarker science, and emerging skin technologies. A roster of leading academics and industry R&D heads—including...
Garnier Signs Supermodel Gisele Bündchen as First Global Ambassador to Promote High-Tech Era
Garnier has appointed supermodel Gisele Bündchen as its first‑ever Global Brand Ambassador, anchoring the L’Oréal‑owned brand’s new “High‑Tech Nature” strategy that blends scientific performance with natural ingredients. Bündchen will front worldwide hair‑care campaigns, beginning with the launch of Fructis Diamond Sleek,...
Exclusive: Anti-Ageing Skin Care Conference Keynote Reframes Skin Ageing as Biodesynchronosis
The anti‑ageing skin‑care conference introduced the concept of biodesynchronosis, framing skin ageing as a loss of regulatory coordination rather than merely chronological time. Speakers argued that traditional markers like wrinkles miss upstream failures, and that recovery speed after stress better...
Nykaa Bets of Fragrance with Opening of Dedicated Perfume Stores in Mumbai
Nykaa has launched Nykaa Perfumery, a dedicated fragrance‑only retail format, with two 800 sq ft stores in Mumbai’s Oberoi Mall and Infiniti Mall. The stores combine immersive discovery tables, AI‑driven Fragrance Finder, and trained fragrance advisors to guide shoppers through a curated...
Estée Lauder Teams up with Fashion Designer Diane Von Furstenberg for Limited Edition Collection
Estée Lauder announced a limited‑edition beauty collection with designer Diane von Furstenberg. The InCharge Collection features a new $85 fragrance, a $35 multi‑use sculpting blush stick, and a $45 glossy lip oil trio. The partnership leverages von Furstenberg’s fashion legacy and her long‑standing friendship...
Milk Makeup Taps Frank B as Global Artistic Director to ‘Drive Creativity’
Milk Makeup announced celebrity makeup artist Frank B as its inaugural Global Artistic Director. The newly created role tasks him with elevating the brand’s fashion‑centric DNA and guiding product development through an artistry‑first lens. Frank B will also craft a comprehensive artistry...
Groupe GM Cosmética Portugal on the Next Phase of Solid Beauty
Groupe GM Cosmética Portugal announced the launch of Solid Labs, a new platform dedicated to high‑performance solid cosmetics. The company argues that solid formats must evolve from sustainability‑driven storytelling to delivering parity—or superiority—with traditional products. Brands are urged to prioritize...
Charlotte Tilbury Names Former Rabanne Brand VP Its New CMO
Charlotte Tilbury has hired Jerome LeLoup, former Rabanne Brand VP, as its Chief Marketing Officer effective March 2. LeLoup spent 13 years at Puig, rising from General Manager of Premium & Niche Brands to Brand VP of Rabanne. He will lead...
Jo Malone London Taps Sisters Lizzy and Georgia May Jagger as Global Brand Ambassadors
Jo Malone London, part of the Estée Lauder Companies, has appointed sisters Georgia May Jagger and Lizzy Jagger as global brand ambassadors for its new English Pear fragrance line. The campaign, built around a sisterhood narrative, will showcase the English Pear & Freesia and English Pear & Sweet Pea scents. It...
The Lipstick Lesbians Direct-From-Lab Brand to Bring ‘Breakthrough’ Beauty Formulas to Market Sooner
TikTok educators Alexis and Christina Androulakis are launching Leaked Labs, a direct‑from‑lab beauty brand that will debut on March 6. The company will release “controlled leaks,” limited early‑access drops of lab‑born formulas, starting with Leak 001 – Amplify Flexi Powder, a water‑activated,...
How Beauty Start-Ups Can Build Scalable Product Lines
Florence Roghe, founder of Collateral Projects, warns beauty start‑ups that rapid launches often lack a clear value proposition and long‑term roadmap. She stresses that products must deliver distinct, disruptive value in a crowded market, not just chase trends. Successful scaling...
Il Makiage Owner Oddity Tech Shares Plummet Despite ‘Record’ 2025 Performance
Oddity Tech posted a record 2025, with revenue climbing 25% to $810 million and adjusted EBITDA reaching $163 million, driven by Il Makiage, SpoiledChild and the new MethodIQ launch. The fourth quarter saw revenue up 24% to $153 million and gross profit rising 20%,...
Inside Lookfantastic’s Second UK Store and Its Play to Be the ‘Immersive’ Retailer in the North
Lookfantastic, the THG‑owned beauty e‑commerce platform, opened its second UK brick‑and‑mortar location in Bristol’s Cabot Circus on 27 February. The 3,000‑sq‑ft store is designed as an intuitive, immersive environment that showcases premium brands such as Jo Malone, Tom Ford and YSL...
Molton Brown Opens 1970s-Inspired ‘Sanctuary’ Store in London
Molton Brown has launched a new flagship in London’s Broadgate district, reviving the brand’s 1970s salon roots with a calming, nature‑infused interior. The store showcases the full fragrance range and a growing refill collection for hand and body products, aligning...
Interparfums Sales Hit Record $1.49 Billion Due to ‘Several Blockbuster Fragrances’
Interparfums reported a record $1.49 billion in total sales for 2025, with fourth‑quarter revenue climbing 7 % to $386 million and full‑year growth of 2 %. The company beat expectations despite macroeconomic headwinds and new U.S. tariffs, driven by a resilient portfolio of prestige...
Estée Lauder to Armani: The Risks and Rewards of Reformulating a Hero Beauty Product
Iconic beauty brands such as Estée Lauder and Armani are reformulating flagship foundations like Double Wear and Luminous Silk to address regulatory changes, ingredient costs, and supply‑chain disruptions. While reformulations can alienate loyal consumers, companies argue that staying static poses...
Analysis: Are We Witnessing the Fall of the Celebrity Beauty Brand?
Celebrity beauty brands have long leveraged star power, from early fragrance lines by Britney Spears and Jennifer Lopez to modern powerhouses like Kylie Cosmetics and Rare Beauty. Recent closures—including Gwen Stefani’s Gxve Beauty, Drew Barrymore’s Flower Beauty, and Kate Moss’s Cosmoss—suggest the segment’s...
Hello Sunday Voluntarily Recalls Mineral Sunscreen in UK over Potential Health Risk
Hello Sunday has voluntarily recalled its The One For Your Eyes Mineral Eye Cream SPF 50 in the United Kingdom after recent laboratory testing revealed the product does not achieve the advertised SPF 50 protection. The recall affects all batches sold between...
Aptar Beauty Introduces Premium Dispensing Solutions to Address Brand Differentiation Needs
Aptar Beauty unveiled a suite of premium dispensing and decoration solutions aimed at mass‑market personal‑care brands seeking shelf differentiation. The offering includes in‑mold coloring, metal‑like masterbatches, laser engraving and other high‑impact finishes that can be applied to both plastic and...
Elizabeth Arden Taps Leighton Meester to Front First Perfume Launch in Eight Years
Elizabeth Arden has introduced its first perfume in eight years, unveiling Eternal Aura with actress Leighton Meester as the campaign face. The floral‑amber fragrance, co‑created by perfumers Natasha Côté‑Mouzannar and Anne Flipo, launches at $69 alongside a $47 body balm. The global rollout...
Inside Beiersdorf’s Strategic Bet on Longevity Amid Beauty’s ‘Paradigm Shift’
Beiersdorf, the German owner of Eucerin and Nivea, is betting on longevity by commercialising an epigenetic breakthrough called Epicelline. After 15 years of research and screening over 50,000 ingredients, the company claims Epicelline can reactivate youth‑related genes, effectively turning back...
Exclusive: Dermatica Breaks Into Hair and Scalp Care
Dermatica, known for personalized skin‑care, has launched a clinician‑prescribed hair‑loss treatment service targeting women. The offering includes a daily scalp serum, a monthly treatment plan, and an online dermatologist consultation after users submit photos and questionnaire responses. Customers receive regular...
Euphoria MUA Donni Davy on Half Magic’s Rise to the Top and Cracking the UK Market
Donni Davy, the lead makeup artist for HBO's Euphoria, is expanding her maximalist brand Half Magic into the UK through a Sephora boutique launch. The line, co‑founded with A24 after the show's looks went viral, will ride the momentum of season...
Credo Beauty and True Botanicals Join Programme Focused on Developing Kelp-Derived Beauty Formulas
Credo Beauty, True Botanicals and eight other brands have been selected for Kelp CoLab, a new R&D programme launched by GreenWave and ingredient supplier Macro Oceans. The initiative will help participants formulate products using kelp‑derived ingredients sourced from regenerative ocean...
Coty Launches AI-Driven Fragrance Concept Store in Hong Kong
Coty has opened “My Scent Edit,” an AI‑enhanced fragrance concept store inside Langham Beauty in Hong Kong’s Mong Kok district. The shop‑in‑shop showcases brands such as Calvin Klein, Gucci and Kylie Cosmetics, and offers AI‑driven digital consultations, an AI photo booth, and...
Neutrogena Owner Agrees $4.7 Million Settlement over Skin360 Biometric Data Privacy Claims
Johnson & Johnson’s consumer arm, now Kenvue, agreed to a $4.7 million settlement over claims that its Neutrogena Skin360 app captured and stored users' facial biometric data without proper consent, violating Illinois’ Biometric Information Privacy Act (BIPA). Plaintiffs alleged the app...
Kylie Cosmetics Crowned Best-Performing US Beauty Brand on Social in January Based on Creator Marketing
Kylie Cosmetics topped the U.S. beauty brand social performance rankings for January, propelled by the launch of its new perfume, Cosmic Intense. On Traackr’s influencer‑marketing platform, the brand surged 47 positions to rank fifth overall and captured 83 % of its...
Natural Spa Factory Champions Low Volume, High Mix Manufacturing to Support Emerging and Premium Brands
Natural Spa Factory’s Low‑Volume High‑Mix (LVHM) model lets emerging and premium brands produce small‑batch, multi‑format products without sacrificing professional‑grade formulation, quality control, or compliance. By consolidating formulation, filling, packaging, printing, fulfillment and dropshipping under one roof, the factory reduces handoffs...
T-Beauty: The Rise of Taiwan's Unsung Beauty Movement
Taiwan’s beauty sector, long known for OEM and ODM production, is emerging as a distinct consumer‑facing movement dubbed T‑beauty. The island is gaining global recognition for dermatological and scalp‑care brands, as well as technically precise makeup innovations. Industry leaders such...
K-Beauty Brand Anua Partners with EL&N Cafe on Sweet Treat Deal
K‑beauty brand Anua has teamed up with luxury UK café chain EL&N to launch a limited‑edition Honey Glaze Cake that comes with a complimentary Anua skin‑care duo. The cake, priced at £8.50, includes coconut frangipane, peach jelly glaze, mousse and...
Calvin Klein Fragrances Taps Singer Rosalía as Face of Euphoria Elixirs Collection
Calvin Klein Fragrances, owned by Coty, has appointed Spanish singer Rosalía as the ambassador for its newly launched Euphoria Elixirs collection. The line adds three intense eau de parfum variants—Solar, Magnetic and Bold—each built around a high‑concentration vanilla base and...
Opinion: The Era of Discernment – Why Beauty’s Retail Future Is in Feeling, Not Following
Beauty sales rose in 2025, yet consumer confidence remains low, signaling a nuanced market shift. Luxury shoppers now prioritize value and performance over brand logos, often pairing high‑end items with affordable alternatives. This “shopping high and low” behavior reflects a...
Beauty’s Biggest Brand Closures and Administration Troubles in 2026 so Far
The beauty sector has faced a wave of closures and insolvencies in early 2026, with Malin + Goetz shutting all UK stores, AS Beauty pulling the plug on CoverFX and Mally Beauty, and Claire’s UK entering administration again. Rumors suggest Gwen Stefani’s Gxve Beauty has folded...
Are We at Risk of Beauty Pop-Up Fatigue?
Beauty brands have long leveraged pop‑up events to generate buzz, but the tactic has become ubiquitous, filling social feeds with cafés, trucks, and immersive experiences. Companies like MCoBeauty now use pop‑ups primarily to build community and credibility rather than drive...
New Sustainable Sampling Innovations for Beauty and Fragrance
Sampling Innovations Europe unveiled three eco‑focused sampling formats—Easy Dose, Thermoformed and Multi‑Use Sachet with Cap—to meet rising consumer and regulatory demands for greener beauty packaging. Easy Dose delivers 98% product optimisation using single‑material PP, paper or aluminium, while the ultra‑light...
Precise and Seamless Application
Molpack unveiled a comprehensive new packaging portfolio for cosmetics, including 100 % recyclable, PCR‑based stick containers in 10‑50 ml sizes, a lightweight 10 ml lip jar with low MOQ and accelerated lead times, and a single‑material powder brush featuring antimicrobial bristles and refill...
Inspiration 2026, Gattefossé Launches Its New Haute Couture Formula Collection
Gattefossé unveiled its Haute Couture formula collection, a six‑product line that translates runway materials—cotton, velvet, silk, cashmere, elastane and vinyl—into sensory skin‑care textures. The series stems from a year of R&D and features proprietary actives such as Emulium® Dolcea MB, Lipocire™ A SG and...
